Above the Din — Online Marketing Intro

By Justin Lester

1 minute to read

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Above the Din — Online Marketing Intro

By Justin Lester

1 minute to read

Join our smart marketers who get our best digital marketing insights,
strategies and tips deliverered straight to their inbox.

Name(Required)

Introduction to Standing Out with your Marketing

“It’s like shouting in a room full of people, but no-one can hear you…”

I’ve had this dream before but never have I seen it more prevalent in reality than when we have new clients that aren’t necessarily in tune with the world of online media, link building and marketing in general.

They may look at the internet as a digital “Wall-street type” trading floor, with people shouting for the attention of anybody and everybody that will listen…how can they compete?

No matter if you’re a sweet ‘ol mom ‘n pop café or a multi-billion dollar conglomerate…you want to be noticed above the noise! Online marketing and social media that is engaging and interactive with your target audience with quality content is the meat and potatoes to growing your brand awareness.

This is the intro to an installment of articles we’ll be doing about the complexities of the industry, in the meantime between blog time, check out our Twitter or Facebook for news and general life commentary.

Written by Justin Lester

Justin is a successful entrepreneur who launched and exited two online startups by the age of 24.

He specialises in SEO and Paid Media services and played a critical role in developing cutting-edge marketing applications in the iGaming sector.

He founded Ruby Digital in 2011, which has won numerous awards and is recognised as having the 2nd highest culture score of any SME in South Africa.

Justin is committed to empowering communities with digital marketing skills and is an active member of the entrepreneurship community, sharing his knowledge and expertise as a guest lecturer at the University of Cape Town and serving on the board of the Entrepreneurs Organization Accelerator Program.