Google is downgrading unsecure websites

By Justin Lester

1 minute to read

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Google is downgrading unsecure websites

Screenshot of a non HTTPS website showing that it is not secure

By Justin Lester

1 minute to read

Join our smart marketers who get our best digital marketing insights,
strategies and tips deliverered straight to their inbox.

Name(Required)

HTTPS is now required for collecting sensitive information in Chrome

If your website captures your customers’ sensitive information and is not HTTPS secure, your website will now display a red “NOT SECURE” badge in Google Chrome!

What are the implications of not converting to HTTPS?

  • Your website will appear unsafe, resulting in visitors not trusting your site and therefore not translating into customers.
  • Your website will be more vulnerable to being hacked.
  • Google will view your site as being less trustworthy which makes you less visible on Google’s search engine result pages.

Man holding a green lock indicating a HTTPS website

What is HTTPS?

HTTPS is required to ensure that information submitted by your customers remains private.

Why change to HTTPS?

  • Makes websites faster
  • Improves visibility on Google
  • Keeps customers’ information safe
  • Increases trust and credibility
  • Required for PCI (credit card) security compliance

CONTACT US TODAY for a once-off conversion – from R3500

Written by Justin Lester

Justin is a successful entrepreneur who launched and exited two online startups by the age of 24.

He specialises in SEO and Paid Media services and played a critical role in developing cutting-edge marketing applications in the iGaming sector.

He founded Ruby Digital in 2011, which has won numerous awards and is recognised as having the 2nd highest culture score of any SME in South Africa.

Justin is committed to empowering communities with digital marketing skills and is an active member of the entrepreneurship community, sharing his knowledge and expertise as a guest lecturer at the University of Cape Town and serving on the board of the Entrepreneurs Organization Accelerator Program.