Author: Casey van Niekerk

With over 20 years of experience in marketing, public relations, and communications, Casey is a seasoned professional specialising in business development and strategic marketing. At Ruby Digital, she focuses on driving business expansion and guiding customised marketing strategies. Casey excels in understanding client needs, ensuring a smooth transition and ongoing success throughout the process. She is dedicated to optimising lead generation, leveraging market insights, and creating compelling content that delivers results. With a passion for team development, Casey ensures Ruby Digital continues to exceed client expectations and achieve long-term growth.

Lead generation tools: What they are and what you need to know?

Want to find new customers online? You need a smart lead generation strategy! Lead generation is all about attracting and converting prospective customers.

Revolutionise Your B2B Marketing with Account-Based Marketing (ABM)

What is account-based marketing? Account-Based Marketing (ABM) is a revolutionary strategy that flips the traditional marketing funnel on its head. Instead of casting a wide net, ABM focuses on a select group of high-value accounts, tailoring your marketing and sales efforts to their specific needs and pain points.

Advertising Mediums in South Africa – Which Ones Will Work Best for Your Brand?

South Africa’s advertising industry is booming, projected to reach a value of US$2,482.00m in 2024. While traditional avenues like TV and video still hold significant sway, digital channels are on the rise. By 2029, experts predict nearly half of all advertising spending in South Africa will be dedicated to digital platforms.

Navigating the Global Waters – Insights and Strategies for Industry Leaders in Marketing

With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy.

Inclusive Marketing to engage with a Diverse Audience

What does inclusive marketing mean? It’s a strategy that embraces the rich diversity of the global consumer base, acknowledging and valuing the varied experiences and perspectives of different groups.

Building a Winning Customer-Centric Marketing Strategy

A customer-centric strategy is all about focusing on your customers’ needs in every part of your marketing. It’s a shift from traditional marketing that often centres on the product, to a strategy where the customer is the main focus.

2023 Guide: Understanding Leads vs Marketing Qualified Leads

Learn the difference between leads and marketing qualified leads (MQLs) and why it’s important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.

Content Marketing In 2023

As we move closer to 2023, it’s more important than ever for digital marketers to incorporate content into their future strategies. But what does successful content marketing look like?

Interest vs Intent: What marketing strategy is right for your business?

Do you have a great product but not enough sales? You’re not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.

MQL vs. SQL: The Difference and Why It Matters

It’s no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.