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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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By Justin Lester

With technology rapidly reshaping our daily lives, voice assisted interfaces have emerged as one of the most innovative game-changers. These interfaces, driven by sophisticated algorithms and intricate sound-recognition capabilities, were originally developed to simplify the user experience, offering hands-free, instantaneous responses to our queries.  
7 minutes to read

By Justin Lester

Looking at the next chapter of online shopping, two forces are making big waves: Artificial Intelligence (AI) and Machine Learning. With many of our clients in the e-commerce field, we at Ruby Digital aim to be at the vanguard of these transformations.
7 minutes to read

By Justin Lester

At Ruby Digital, we champion the idea of client-owned ad accounts. What does this mean? Simply put, it's about ensuring businesses have full access and control over their advertising campaigns on platforms like Google Ads and Meta.
5 minutes to read

By Justin Lester

Navigating the marketing landscape, businesses have often found themselves making choices between traditional strategies and the enticing opportunities of digital marketing.
8 minutes to read

By Justin Lester

In today's digital era, social media has become an unparalleled force, offering businesses an extraordinary platform to increase their visibility, interact with customers, and boost their brand.
7 minutes to read

By Justin Lester

Google Analytics 4 (GA4) represents a major shift in the way we approach digital analytics, moving from Google Analytics Universal (GA3) to a more comprehensive and future-focused platform. This transition is vital for businesses wanting to stay ahead in an increasingly digital world. However, many companies find themselves unprepared for this switch, potentially impacting their valuable data and insights.
5 minutes to read

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