Digital Marketing Specialist (Designation: Performance Specialist)

Here at Ruby Digital we’re always looking for talented people to work with. If you’re passionate about digital marketing and committed to furthering your career in an agency that’s equally committed to helping you realize your full potential, then we’d like to hear from you!


If you’re in the market for a career as an SEO Specialist, SEM Specialist, Digital Marketing or Performance Marketing, apply for a role at Ruby Digital!

Come make history with the brightest, most curious people from every discipline. We’ve only just begun.

How to apply

Simply submit the position you're applying for, your personal details, your CV and cover letter on this form and we will be in touch.

When you apply, please include the words “I want to work for Ruby Digital because …” in your cover letter and explain the exact reasons that you have. Any applicants that do not include this will not be considered.

Correspondence will only be conducted with shortlisted candidates.
Should you not hear from us within 3 days, please consider your application unsuccessful.

About us

Ruby Digital exceptional team of online marketing solutions specialists at South Africa’s most visible and 5-Star rated multi-award-winning “digital marketing agency.”

We help ambitious companies Grow Their Revenue Online.

We have proven results in competitive markets, in 15 countries across 4 continents, particularly in the United Kingdom, North America, EMEA and Australia – with over 10 years experience and earned results in a variety of competitive industries, from iGaming, eCommerce, Online Tourism to Education.

We are all about delivering lasting value and ROI to our clients as well as continuously in RND to find the next best digital solution for our clients.

Our team of dynamic, passionate specialists ensures clear, honest and tangible results online.


Our Values

At Ruby Digital
Solutions are us and;
we are better together,
we are lifelong learners,
we are practical optimists,
we are high-achievers,
we are Revolutionists.

About you

You will be a great fit if:

You keep up-to-date with the latest news and insights from the search marketing industry

You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others

About the role

Ruby Digital is looking for a mid to Performance specialist to join our team.
You will work on a diverse range of clients, delivering measurable return on investment and organic growth.

You will work alongside other Performance analysts, developers, social media managers and content writers to optimize the online presence of these clients.

Ruby Digital is a great place to work, with flexi-hours and the ability to do interesting work with varied clients.

Specific Responsibilities

  • You’ll fulfill a specialist level role for technical SEO (search engine optimization) and pay-per-click (PPC) ads as well as Website Development and/or Maintenance and content creation functions.
  • Core SEO responsibilities include seamlessly uniting our content and development practices to drive search engine rank performance, traffic, engagement, and conversions and reporting on a monthly basis
  • Core PPC responsibilities include strategy, tactical execution, continuous improvements, and reporting of all PPC campaigns.
  • Upon the commencement of your employment you will receive a portfolio of clients with specifications on performance expectations (KPI’s) on each client for whom you’ll be responsible.

Among others your primary Duties & Responsibilities

  • Perform full keyword research and develop related strategies based on keyword research, onsite & offsite SEO optimizations, competitor analyses and technical audits for client websites, build & optimize PPC campaigns
  • Devise SEO strategies and campaigns to help our clients achieve their growth goals as well as Develop paid search strategy and determine KPIs for each recommendation including;
  • Monitor campaign success on Google Analytics and keyword rank trackers
  • Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
  • Create reports, and present those reports to clients when necessary, to demonstrate monthly return on investment to deliver value to the client, including
  • Communicate all performance results and strategy recommendations for advancements
  • Identify and maximize new opportunities for growth
  • Actively work to improve site speed and page ranking including performing website maintenance as required
  • Work under pressure and be fully adaptable to the ever-changing world of digital marketing
  • Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training as well as define, monitor, and analyze trends
  • Communicate effectively across the organization, internally and externally
  • Think practically optimistically to develop innovative tactics and strategies that drive results
  • Contribute to projects, process changes, and roll-outs
  • Learn from our people and partners of industry experts and multiple e-learning resources

Attributes & Requirements

  • Passion for digital marketing and strong technical SEO experience
  • You’re experienced with tools like Semrush, Screaming Frog, Google Analytics, Google Search Console, Google Data Studio & Google Tag Manager
  • You have proven experience in delivering performance orientated search engine optimization
  • Knowledge of best practice International SEO techniques and implementation
  • Guaranteed Keyword ranking expertise beneficial
  • Have advanced and proven knowledge of various backlinking methods
  • Excellent written and interpersonal communication skills
  • Curiosity about anything and everything SEO
  • Awesome organizational skills
  • A willingness to take ownership of the work
  • Hard work ethic and self-starter
  • Computer literacy (Microsoft Word/Google Docs and Excel/Google Sheets)
  • Experience in an agency environment
  • Your own laptop/Desktop computer
  • Ability and passion to educate and share industry knowledge with less experienced team members
  • Demonstrate resourcefulness and the initiative to lead advanced projects
  • Comfortable with various CMS platforms and the ability to troubleshoot and solve various issues common with these systems


  • Competitive remuneration Package
  • Work with an exceptional team of online marketing solutions specialists at South Africa’s most visible and 5-Star rated multi-award-winning “digital marketing agency.”
  • Remote working position
  • Flexible work schedule
  • Weekly virtual braais
  • Monthly Social events (In Cape Town)

Job Type: Fixed-salary Permanent position (3 month probation)

The Digital Marketing Agency That Helps Ambitious Companies Grow


Google Us - We're South Africa's Most 5 Star Rated and Visible Online Marketing Agency

Bon Hotels

“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives."

Natasha Bester
Group Marketing Manager
BON Hotels

Fancy Inc

“We have seen vast improvements with our Organic growth of the website.”


Maranda Dam
Fancy Inc

How Can we Help To Grow Your Revenue and Brand Online?