Skip to content
The Future of Social Commerce in South Africa
South Africans are no longer just scrolling through social media – they’re shopping there. From discovering new fashion trends on TikTok to placing orders directly through WhatsApp, the way consumers buy online is changing fast. Social commerce – the ability to browse and buy directly within social platforms like TikTok, Instagram, and WhatsApp – is […]
WooCommerce vs Shopify: An E-commerce Comparison
Choosing the right e-commerce platform is one of the most important early decisions you’ll make as a business owner. With so many options available, it can be hard to know which tool will serve you best in the long run. Two of the most popular platforms today are WooCommerce and Shopify. Both have strengths, but […]
Custom vs Hosted E-commerce Platforms: How to Choose
In today’s rapidly growing digital marketplace, finding the ideal e-commerce platform is one of the most important decisions a business can make. While having a solid website foundation is important, the platform you choose can significantly affect your online success. Whether you’re a small startup or a large enterprise, understanding the differences between custom and […]
Key Elements of E-commerce Web Development: Hosting, Mobile & SEO
In today’s digital world, having a fast, user-friendly e-commerce website is not just a nice-to-have – it’s essential for business success. With consumers increasingly turning to the internet for shopping, your website needs to be accessible, easy to navigate, and fast, or you risk losing valuable sales. However, it’s not just about looking good online. […]
Crafting the Perfect Product Page – Tips for E-commerce Success
Online shoppers make quick judgments. Your product page has seconds to impress and persuade the user to hit that “buy” button… or bounce to a competitor. A well-crafted product page is the key to exceptional user experience optimisation, leading to higher conversion rates and increased sales.
The Future of E-Commerce with Voice-Assisted Interfaces
With technology rapidly reshaping our daily lives, voice assisted interfaces have emerged as one of the most innovative game-changers. These interfaces, driven by sophisticated algorithms and intricate sound-recognition capabilities, were originally developed to simplify the user experience, offering hands-free, instantaneous responses to our queries.
AI and Machine Learning in E-commerce
Looking at the next chapter of online shopping, two forces are making big waves: Artificial Intelligence (AI) and Machine Learning. With many of our clients in the e-commerce field, we at Ruby Digital aim to be at the vanguard of these transformations.
Ecommerce is back open for business!
As of the 14th of May 2020, South African online stores and e-retailers can finally resume operations