Rogz are specialists in pet gear and pet accessories and are a globally recognised brand that designs, manufactures, and distributes pet gear. With a proven track record of being in over 90 countries, 14500 stores and 27 years in the industry, Rogz ensures that their pet gear is safe and trusted, connecting humans to their pets with a variety of functional and high-quality products.
140.072%Increase in Organic Traffic
293%Increase in Organic Conversions
156.418%Increase in Mobile Organic Traffic
45+Keywords on 1st Page
Rogz initially approached Ruby Digital with the aim of improving and updating their “old-fashioned” website in order to make the website more brand-aligned to become a source of trustworthy information for their market and to assist them to build brand awareness and brand loyalty. This was phase 1 of the project. Phase 2 of the project was also implemented several months later. The phase 2 goals were to make the website more geo-friendly and filter-friendly with several edits.
We developed a strategy that included SEO services such as on-page and off-page optimisations.
Rogz’s competitors had a wider range of products and a more focused market, whereas Rogz targets multiple countries. The rogz.com website was outdated with notable weaknesses, and many changes would be needed, including making the website SEO optimised and mobile friendly!
In addition, low organic traffic figures were seen, which affects one of the primary goals: to inform users of Rogz products as well as make sales/conversions.
“HOOHAA, our Rogz cheer to Ruby Digital, who played a fundamental role in doing a makeover of Rogz.com website. Their efficiency is what stands out to us most as well as communication to ensure that we are constantly on the same page with budget, deadlines and expectations (that’s what you want from a service provider!). Every quarter we push the boundaries further in constantly developing our website and they come to the party and deliver each time. It is both effective and efficient, but also fun to work with the Ruby Digital team… we think they are Rogzalicious.”
The website is now brand-aligned with its target market, is geo-friendly, mobile-friendly, and provides a great user experience.
They achieved a 140.072% increase in organic traffic together with a 298% increase in organic conversions since we began with SEO services.
There has been a 156.418% increase in mobile organic traffic since being mobile optimized.
45+ keywords now rank on page 1, (41 ZA, 4 AU).
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