Search Engine Optimization

Sound X Perience is a Customised Home Automation and Audio Visual integration company. They specialise in Smart Homes, Home Cinemas, Signature Boardrooms and Custom Solutions for home automation.

308%Increase in organic traffic users

293%increase in Home-Cinema pageviews

2272%Increase in Book-a-Consult pageviews

Brief & Objectives

Sound X approached Ruby Digital with the goal of increasing the volume of traffic they received through organic channels by improving their overall SEO rankings and visibility for relevant keywords in South Africa. The company wanted to focus on Home Cinema products, while also attracting customers to book a consultation.


When Sound X approached Ruby Digital, they needed a top of the line look and feel for their website which aligned with the premium services that they offer. Their objective was to resonate with the South African market, and reach the optimal audience for their services.

Our Solution

We achieved Sound X’s objectives through a multifaceted approach:

  • Improved the visibility of Sound X for highly relevant key terms.
  • Identified a number of areas that required correction. These areas included technical and on-page optimisations and content optimisations.
  • Implemented keyword research and optimised content.
  • Developed a winning SEO strategy in alignment with the latest Google best practices.
  • Implemented mobile speed optimisation.
  • Built citations to correct listings

In addition, our team came up with custom solutions such as updating pictures on their GMB listing, and applying internal linking optimization with a focus on terms related to Sound X’s industry. We also set up and configured Instagram Shopping for the company, and integrated Web Hosting solutions for Sound X and the Sound X Shop.


The Sound X website has enjoyed an upward trend in SEO visibility through keyword and content optimisations. Ruby Digital achieved:

308% increase in organic traffic users year-on-year
293% increase in Home-Cinema pageviews
2272% increase in Book-a-Consult pageviews

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