Domain Authority: What Is It and How To Use It
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack – so prepare yourself for a deep dive into the subject!
PPC Changes Boosts SEO
Google made significant changes to displayed PPC ads. Instead of a slight colouration to the ads section, it’s been replaced by “I’m an Ad” orange colour.
