Pancom’s existing website was outdated, both in design and functionality, and exceeded the scope of their basic maintenance package. Regular backups, security scans, and uptime monitoring were in place; however, essential plugin investigations and update testing on a staging site were lacking. UX and Technical Audits revealed significant areas for improvement in user journey and technical performance.
Primary Objectives:
Conversion-Centric Site Architecture
Three custom mock-ups were developed in Elementor, each tailored to guide users through distinct conversion pathways (e.g. product enquiries, contact forms). The final build included strategically placed CTAs, lean content structures, and service-oriented navigation to support lead generation from the outset.
Search & Compliance Foundations
SEO best practices were applied across every layer: importing and refining metadata, defining a redirection strategy to preserve rankings, and integrating Yoast for ongoing content optimisation. A compliant cookie banner was included to meet POPI/GDPR requirements from day one.
Data-Driven Implementation
All site improvements were mapped to insights from an initial UX and technical audit. This ensured every enhancement addressed measurable issues—such as bounce rate triggers and slow-loading elements—creating a site that performs both for users and search engines.
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