Marketing Tools That Are Helping SMEs During The Coronavirus Outbreak

Coronavirus has had a severe impact on the financial position of many businesses. It is thus very important for businesses to look at where they can decrease unnecessary expenses. One such avenue is discounts offered by tools and software. Here’s a list of marketing tools offering free use, grants or discounts to support businesses during

As of the 14th of May 2020, South African online stores and e-retailers can finally resume operations Thursday’s Government Gazette (download a copy here) finally allows South Africans access to ‘unfettered e-commerce’, with some sensible precautions and rules in place. We take a look at what these are, and what this news means for South

This blog post comes from the Smart Marketing Podcast. If you would prefer to listen to the episode, find the link here! What is prospecting? Prospecting is the process of building a list of potential customers to communicate with, and then convert into actual customers. It’s the first step in the sales process! You’ll either

Facebook recently announced that it would be offering $100 million dollars to small businesses in countries in which it operates, including South Africa, as part of its efforts to provide aid during the Coronavirus crisis.  The money will be distributed in the form of cash grants and ad credits, and Facebook has said that it

When it comes to developing a website, crafting content is often seen as an art, while SEO might come across more as a science. Getting the two to work together isn’t always easy; especially if you’re viewing them as two different – and potentially opposing – forces. However, with a little insight and practice, it’s