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Start Optimising For Sales in Real Time
No manual effort required.
RubyLeads© feeds real sales signals back into Google Ads and Meta in real time. MQL, SQL, and revenue data train their AI to find actual customers, not form fillers. Real-time feedback, proven inside a performance agency.
Let’s Talk Growth
Connect with one of our Growth Experts and receive a scalable plan that spotlights your brand and achieves measurable results.
Real-time Feedback Loop Means Faster
Algorithm Learning
RubyLeads© sends qualified lead signals back to your paid campaigns the moment your sales team qualifies a lead. That means optimisation happens continuously, not in monthly batches. Teams replacing manual end-of-month manual process typically see faster learning cycles and more stable CAC.
Close the Lead Quality Loop
Connect sales outcomes back to marketing platforms so optimisation is driven by qualification — not noise.
Real-Time Algorithm Learning
Feed Google Ads and Meta real-time lead quality signals so bidding models learn faster and optimise more accurately.
Reduce Wasted Ad Spend
Stop paying for leads that never convert by teaching platforms what bad leads look like too.
Align Marketing & Sales
Create a shared source of truth for lead quality, pipeline progression, and revenue contribution.
RubyLeads© is for:
RubyLeads© streamlines the lead qualification process by automatically pushing data from your CRM to your advertising platforms. Here’s how it works:
Founders
RubyLeads© helps founders understand which marketing spend actually turns into revenue. By connecting lead quality and sales outcomes back to advertising platforms, it provides clearer visibility into growth efficiency, reduces wasted spend, and supports more predictable, scalable decisionmaking.
Marketing Leaders
RubyLeads© enables marketing leaders to optimise campaigns for qualified leads and revenue, not just form fills. By feeding sales qualification data back into Google Ads and Meta, it improves algorithm learning, lead quality, and overall return on ad spend.
Sales Leaders
RubyLeads© gives sales leaders a clear, structured pipeline and creates accountability around lead followup. By aligning sales qualification stages with marketing performance, it ensures better lead quality, clearer handover, and stronger alignment between sales and marketing teams.
VC / PE-Backed Teams
RubyLeads© supports VC and PEbacked teams by improving acquisition efficiency and revenue attribution. It creates a scalable feedback loop between sales outcomes and marketing platforms, helping portfolio companies reduce CAC, improve signal quality, and build repeatable, performancedriven growth systems.
Challenges We Solve
Cannot optimise paid media for genuinely qualified leads
CRM feedback loop gaps; weak attribution to revenue
Inefficient CAC and inconsistent lead quality
Pressure to prove ROI while scaling
Value You'll Get
Better qualified leads (higher MQL/SQL share)
Lower customer acquisition costs (CAC)
Revenue-aligned bidding and clearer tie-back
More predictable, scalable pipeline
Why Teams Pick RubyLeads©
Faster deployment
Qualification-centric design
SMB accessible
Built by operators who run paid media at scale
Integrations
Works with the tools you already use – no rip-and-replace. Don’t see yours? Contact us.
Send qualified lead stages and conversion values back into Google Ads to train bidding algorithms on real sales outcomes, not just form submissions, so campaigns optimise toward high-quality leads.
Feed qualification and revenue signals into Meta so it optimization models learn which leads convert into real opportunities, improving lead quality and reducing wasted spend.
Use HubSpot as your system of record while RubyLeads© captures and structures qualification data, enabling clean feedback loops between sales outcomes and paid media performance.
Pair Zoho’s CRM capabilities with RubyLeads©’ qualification and attribution layer to turn pipeline data into actionable optimisation signals for your marketing platforms.
Extend Salesforce beyond reporting by using RubyLeads© to activate qualification and value data—feeding sales truth back into advertising platforms to improve optimisation efficiency.
Where native integrations don’t exist, RubyLeads© can be customised to connect with your existing systems by mapping available data points and building integrations around the platforms and workflows your business already uses.
Use Cases
RubyLeads© sends qualified signals back to your paid campaigns the moment Sales marks a lead as MQL or SQL. That means optimisation happens continuously, not in monthly batches. Teams replacing manual end-of-month uploads typically see faster learning cycles and more stable CAC.
- Integrated Paid Marketing
- Integrated Paid Marketing
- Safari & Tourism
- Design & Development, Search Engine Optimization
- Design & Development, Search Engine Optimization
- E-Commerce
- Search Engine Optimization
- Search Engine Optimization
- B2B
- Google Ads, Search Engine Optimization
- Google Ads, Search Engine Optimization
- SaaS & Technology
What Our Clients Say
We’ve helped businesses become the clear choice in their industries.
Here’s what our clients say about working with Ruby Digital.
Tara Vadas,
VADAS
Bridget Dower,
Dr Dowers Plastic Surgery
John Carne,
VillaSA
Sari Cohen,
Allure Sensuality
Carike Ligthelm,
Kidz City
Uri Mofsowitz,
Deep Agency
FAQ's
What's the fastest way to get started?
RubyLeads(c) is designed to be lightweight and quick to deploy. Once your lead forms are connected and your pipeline stages are defined, you can start capturing and qualifying leads immediately—without a long CRM implementation process.
How is this different from monthly offline uploads?
Monthly offline uploads are delayed and static. RubyLeads(c) creates a continuous feedback loop by sending qualification stages and values back to ad platforms as they happen, allowing algorithms to learn and optimise faster and more accurately.
Do you need a specific volume?
RubyLeads(c) works best when there’s enough lead activity to generate meaningful learning signals, typically around 20–30 MQLs per month. However, it has proven effective at lower volumes where lead qualification is consistent.
How does RubyLeads(c) send sales outcomes back to ad platforms?
As leads move through your pipeline, RubyLeads(c) shares qualification stages and outcome data with platforms like Google Ads and Meta. This allows campaigns to optimise toward higherquality leads and revenue, rather than simple form submissions.
Does RubyLeads© replace our CRM?
No. RubyLeads(c) is a lightweight CRM focused on qualification and attribution. It’s designed to complement your existing systems or provide a simpler alternative where full enterprise CRM functionality isn’t required.
What proof do you have it works?
RubyLeads(c) has been used in live production environments for several years, helping teams improve lead quality, optimise paid media performance, and better connect marketing activity to real sales outcomes.
Which platforms and regions are supported?
RubyLeads(c) supports major advertising platforms such as Google Ads and Meta, and is designed to work across regions while supporting common dataprivacy requirements when implemented correctly.