JustSolve

JustSolve is a digital innovation partner, empowering businesses with smarter, scalable solutions. From low-code development to AI, automation, and experience design, they simplify complexity to drive transformation and unlock opportunities. They enable companies in sectors such as mining, healthcare, fintech and manufacturing to modernise legacy systems, streamline workflows and create connected ecosystems that are secure, future-ready, and value-driven.

1 fully unified marketing ecosystem established

12+

months of ongoing team enablement and strategic coaching

1 complete brand repositioning elevating market presence

Brief & Objectives

JustSolve approached Ruby Digital at a critical point of transition. Their market positioning and functions lacked structure, strategic clarity, and a cohesive way to connect their expanding service offering to the right audiences. They needed a clearly defined marketing direction, stronger alignment between brand, sales, and digital activity, and an internal team empowered to execute confidently.

Our objective was to develop a unified marketing strategy, reposition the brand, streamline communication across stakeholders and agencies, and build internal capability through ongoing guidance and enablement. Ultimately, the goal was to transform marketing into a high-performing, self-sufficient function supported by a clear roadmap and consistent digital execution.

Challenges

JustSolve approached Ruby Digital during a period of transition. Their market positioning and execution system needed strategic direction, better structure, and stronger execution capabilities. The business had a growing service offering but lacked a unified marketing strategy that connected their brand story to the right audiences across channels.

They needed clarity on:

How to position themselves effectively in the market.
Which audiences to prioritise and how to reach them.
How to align marketing efforts with business goals.
How to empower their internal team to confidently execute a long-term strategy.

Our Solutions

Ruby Digital stepped in as Fractional Chief Marketing Officers, working closely with JustSolve’s leadership and marketing team to establish both strategic direction and internal enablement.

Our process included:

Discovery & Consolidation: We began by conducting a deep-dive discovery phase to fully understand JustSolve’s business goals, audience, and existing marketing assets. We consolidated all available information into a single, strategic, and foundational marketing document that would guide all future activity.
Strategic Framework: From there, we developed a clear marketing strategy, closely aligned with business objectives and sales priorities. This included a customised Account-Based Marketing (ABM) approach, focused on identifying high-value audiences, refining lead flows, and building out multi-channel touchpoints through PR, Digital marketing, email sequencing, and paid media.
Team Enablement & Coaching: We provided ongoing weekly sessions with the internal marketing team, giving them guidance, tools, and confidence to execute. These check-ins helped the team prioritise tasks, set achievable goals, and build capability over time.
Brand & Collateral Implementation: Working alongside an external agency, we guided JustSolve through a full rebranding strategy. Ruby Digital implemented the new brand identity across digital assets and marketing collateral, equipping the sales team with refreshed tools and materials.
Execution & Ongoing Partnership: Following the strategic phase, Ruby Digital transitioned into an ongoing digital execution role by managing paid social, SEO, Google Ads, and website maintenance, keeping all campaigns aligned with the new brand and strategic goals.

Results

The real success of this engagement lies in the transformation, inspiring a confident, empowered marketing team, stronger inter-agency collaboration, and a clearly defined strategy that continues to guide their growth.

The marketing team matured into a confident, self-sufficient unit, fully equipped to manage day-to-day marketing functions.
JustSolve built stronger agency relationships.
The brand repositioning strengthened market presence and created a more cohesive customer journey.
Ruby Digital continues to serve as a strategic digital partner, driving consistency and growth through performance-driven marketing execution.

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