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Sound X approached Ruby Digital with the goal of increasing the volume of traffic they received through organic channels by improving their overall SEO rankings and visibility for relevant keywords in South Africa. The company wanted to focus on Home Cinema products, while also attracting customers to book a consultation.
When Sound X approached Ruby Digital, they needed a top of the line look and feel for their website which aligned with the premium services that they offer. Their objective was to resonate with the South African market, and reach the optimal audience for their services.
We achieved Sound X’s objectives through a multifaceted approach:
In addition, our team came up with custom solutions such as updating pictures on their GMB listing, and applying internal linking optimization with a focus on terms related to Sound X’s industry. We also set up and configured Instagram Shopping for the company, and integrated Web Hosting solutions for Sound X and the Sound X Shop.
The Sound X website has enjoyed an upward trend in SEO visibility through keyword and content optimisations. Ruby Digital achieved:
308% increase in organic traffic users year-on-year
293% increase in Home-Cinema pageviews
2272% increase in Book-a-Consult pageviews
