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The Importance of Purpose-Driven Work for Great Company Culture and Success
Hybrid offices, digital teams, and AI-powered workflows are the way of the future. People aren’t just looking for a paycheck, they’re looking for purpose.
Remote-Working Company: Building and Maintaining a High Culture Score
Remote and hybrid working models are increasingly common – especially in the digital industry. Businesses are being challenged to rethink how they build and maintain a strong company culture. Without in-person interactions or shared office rituals, how do you create a sense of connection and trust?
Our take on how companies should retain employees, especially in this Social / Digital Revolution
At Ruby Digital, we know the social and digital revolution is reshaping how we work – and what people expect from their employers. More companies are realising that a genuinely people-centric approach isn’t just good culture, it’s good business. After all, your team is the heart of your operation.
Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World
The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
Understanding Call Tracking and Its Role in Marketing
Ever wonder how many potential customers actually pick up the phone and call your business after seeing an ad or visiting your website? With so much focus on digital marketing metrics like clicks and impressions, it’s easy to forget that for many businesses, phone calls are where the real conversions happen.
The basics of GA4 and what you need to understand
Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
Aligning Company and Agency for an Effective Strategy
Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.
Measuring the effectiveness of collaborative marketing strategies
Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.
Considering the Pros and Cons of Local vs Remote Marketing Agency
When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, “local” refers to an agency located within your city or region, while “remote” refers to an agency located elsewhere in South Africa, or even internationally.)
Lead generation tools: What they are and what you need to know?
Want to find new customers online? You need a smart lead generation strategy! Lead generation is all about attracting and converting prospective customers.