The New Generation Social & Digital Media Awards is recognised as the largest independent digital media awards in SA. Within this esteemed platform, the “Best Use of Technical Innovation by an Agency” category celebrates forward-thinking approaches to social and digital media through the lens of technology. This accolade reflects the essence of “innovation”, defined by the creation of original, highly effective solutions that not only meet existing demands, but also pioneer new frontiers in the market to exceed expectations and setting industry benchmarks.