Social Media and Email Marketing Specialist (remote)

At Ruby Digital, we’re always on the lookout for curious, digitally minded people. If you’re passionate about web design and digital marketing and want a fast-paced, innovative agency career, join us. With our ever-evolving tech and your talent, we’ll deliver work that makes a real impact. Join the brightest, most curious minds across disciplines. Twelve years in, and the journey’s just begun.

When you apply, please include the words “I want to work for Ruby Digital because …” in your cover letter and explain the exact reasons that you have. Any applicants that do not include this will not be considered. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within 3 days, please consider your application unsuccessful.

About us

Ruby Digital is a multi-award-winning, 5-star-rated digital marketing agency with one of South Africa’s strongest online profiles. We help ambitious brands grow revenue and market share through AI-enabled SEO – human expertise with AI to plan, create and optimise content for both classic search and generative engines (GEO) – alongside paid media and content.

With 10+ years’ experience across 15 countries and four continents, especially the UK, North America, EMEA and Australia, we’ve delivered results in competitive sectors including iGaming, e-commerce, online tourism and education.

As featured on: BusinessDayTV – NEWS24 – SABC – IOL – BIZ COMMUNITY

We focus on long-term value and ROI, supported by continuous R&D to keep clients ahead. Our specialists deliver clear communication, transparent reporting and measurable outcomes online.

Our Values

At Ruby Digital,

Solutions are us and;
- we are better together,
- we are lifelong learners,
- we are practical optimists,
- we are high-achievers,
- we are revolutionists.

About the role

Ruby Digital is looking for a Social & Email Marketing Specialist to join our team. You will work on a diverse range of clients, delivering measurable return on investment. You will work alongside other social media coordinators, email marketing specialists, performance specialists, developers, and content writers to optimise the online presence of these clients.

You will be a great fit if:

You keep up-to-date with the latest news and insights from the digital marketing industry
You’re familiar with tools like Hootsuite and Google Analytics
You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others

Ruby Digital is a great place to work, with flexi-hours and the ability to do interesting work with varied clients.

Responsibilities

Own the end-to-end execution of social media, paid social and email marketing deliverables across assigned client accounts.
Compile, analyse, and confidently communicate monthly performance reports across social media, paid social, and email marketing, including insights and recommendations
Lead the production of social media, paid social, and email marketing strategies independently, with input from senior team members where required
Ensure all organic social content, paid social ads, and email campaigns are scheduled, launched, and monitored accurately and on time
Lead the production of social media, paid social and/or email marketing strategies in collaboration with senior team members
Conduct competitor, audience, content, and platform research to inform optimisation within each channel
Proactively optimise social media, paid social, and email marketing activity based on channel performance data, best practices, and capacity planning
Write high-quality copy for social media posts, paid ads, and email campaigns, aligned to each brand’s tone and channel best practices
Brief designers with clear, actionable direction for social media, paid social, and email marketing deliverables
Complete various tasks with instruction from senior team members in accordance to capacity planning
Build, launch, manage, and optimise paid social campaigns across platforms including Meta Business Manager and LinkedIn Campaign Manager
Ensure tracking, CRM integrations, and conversion events are correctly implemented and maintained for paid social and email marketing
Proactively manage ad rejections, account applications, platform issues, and account-level risks, engaging platform support teams where required
Email marketing mailer calendar creation in line with approved client strategies
Write, design, build, test, and schedule email campaigns and journeys within platforms such as Mailchimp
Email marketing monthly management (tracking, database health & audience segmentation and journey optimisation)
Performing email marketing set-up tasks, including automations, CRM integrations and conversion tracking
Review junior team outputs to ensure quality, accuracy, and alignment with best practices
Provide guidance, feedback, and mentorship to graduate and junior team members across social media, paid social, and email marketing
Actively contribute to improving internal processes, templates, and workflows.

Attributes & Requirements

Strong passion for digital marketing with a solid understanding of social media and email marketing ecosystems
Experience using tools such as Hootsuite, Google Analytics, and email marketing platforms (e.g. Mailchimp or Klaviyo)
Proven experience delivering performance-oriented social and email campaigns
Hands-on experience creating, managing, and optimising campaigns across multiple social platforms
You’re experienced using various social media platforms (Facebook, Instagram, LinkedIn & Twitter/X)
Excellent written and interpersonal communication skills
Curiosity about anything and everything social media and email marketing
Strong analytical mindset with the ability to turn data into actionable insights
Awesome organizational skills
A willingness to take ownership of the work
Proactive, solutions-focused mindset with the ability to work independently
Hard work ethic and self-starter
Strong computer literacy (Microsoft Word/Google Docs and Excel/Google Sheets)
Experience in an agency environment
Your own laptop/Desktop computer
Ability and passion to educate and share industry knowledge with team members
Demonstrate resourcefulness and the initiative to lead advanced projects
A stable and high-bandwidth internet connection