The Impact of ChatGPT on SEO & Performance Marketing

ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology.
But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!