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The Future of Social Commerce in South Africa
South Africans are no longer just scrolling through social media – they’re shopping there. From discovering new fashion trends on TikTok to placing orders directly through WhatsApp, the way consumers buy online is changing fast. Social commerce – the ability to browse and buy directly within social platforms like TikTok, Instagram, and WhatsApp – is […]
Beyond Google & Meta: Exploring Alternative Advertising Platforms
As competition grows and regulations tighten, digital advertising is becoming increasingly challenging. The cost of running campaigns on Google Ads and Meta (Facebook & Instagram) continues to climb. For many businesses, this means paying more while seeing diminishing returns. Google and Meta remain two of the top advertising platforms in the world, but relying solely […]
The Ruby Digital Approach to Social Media Marketing
In today’s fast-paced digital world, social media has become one of the most powerful tools for driving business growth. However, with the vastness of the social media landscape and the constant evolution of trends, leveraging the full potential of social media marketing can be challenging. As a top social media marketing agency in South Africa, […]
5 Ways Our Social Media Management Agency in South Africa Can Benefit You
In today’s fast-paced digital world, social media has become one of the most powerful tools for businesses to grow and thrive. However, the true potential of social media marketing lies not just in posting content but in using it strategically to engage with the right audience and drive conversions. At Ruby Digital, our expert team […]
Generating Leads through Targeted Social Media Marketing
Social media is one of the most powerful marketing tools available to businesses today. Whether you’re in Cape Town, Johannesburg, or elsewhere, social media gives you the opportunity to engage with clients or customers, share your brand’s personality, and drive traffic and sales. As a social media marketing agency with extensive experience, Ruby Digital helps […]
Our take on how companies should retain employees, especially in this Social / Digital Revolution
At Ruby Digital, we know the social and digital revolution is reshaping how we work – and what people expect from their employers. More companies are realising that a genuinely people-centric approach isn’t just good culture, it’s good business. After all, your team is the heart of your operation.
The Great Ad Shake-Up: Navigating Google & Meta’s Changing Policies
Online advertising is never static, but 2025 is already proving to be a year of major change! Both Google and Meta (Facebook and Instagram) have rolled out significant policy updates that are shaking up how advertisers run campaigns, track results, and reach their audiences.
Digital advertising strategies: Why you need digital advertising?
Digital channels are not the future of marketing – they are the present. Ignoring them is like setting up your stall in an empty market – no matter how amazing your products are, customers will not be able to find you.
Unlocking the Power of Performance-Driven Social Media Marketing
In social media marketing, instant gratification often takes the spotlight. At Ruby Digital, we believe a deeper, more sustainable connection is found not in the spotlight but in the wings, patiently awaiting its cue.
Building Brand Authority: Leveraging an Organic Social Media Strategy
In today’s digital era, social media has become an unparalleled force, offering businesses an extraordinary platform to increase their visibility, interact with customers, and boost their brand.