Big Storage approached Ruby Digital for SEO and Link Building services to increase the number of leads to their website through storage booking form submissions.
We determined specific goals and determinators of success, including an improvement in the conversion numbers of lead form submissions and an increase in organic traffic sessions.
Besides our comprehensive SEO strategy, Big Storage joined for separate Link Building services. As Big Storage was seeing very little organic growth, we looked at high-volume, relevant keywords to target in order to begin improving rankings and bring in more organic traffic. As a result, we developed a strategy to expand current website content pages to and to acquire backlinks from relevant, authoritative referring domains.
Every month, in addition to our regular SEO optimisation tasks which included content optimisations, internal linking and other on-site tasks, we would commence an outreach campaign as part of the specific link-building budget.
In this case, we focused on outreach links with the anchor text “storage cape town,” which is a high-volume keyword. The challenge is that, in order to see improvements in high-volume keyword rankings from specific outreach, it can take time to see effective results.
Although our primary goal was to improve keyword rankings to drive more organic traffic to the website, a secondary goal was to increase the position of our focus keywords, which were expanded upon from our updates to content on the website.
To ensure that the backlinks we acquired were of excellent quality, we prioritised outreach campaigns from websites with a high domain authority and a low spam score. This ensured that the authority passed on to Big Storage’s website was of the highest quality. We targeted backlinks to specific service pages which have been built out with our on-site SEO optimisations.
The main focus keyword: “storage cape town” has increased from ranking on page 6 of Google to ranking on the 2nd results page on Google.
Over the 7 month period: Comparing (January 2022 – July 2022) to the latest 7 months ( August 2022 – February 2023) we have seen great growth:
– Organic sessions have increased by 40.33%
– Organic booking forms have increased by 106.38%
– Our Focus Keyword Improved From Page 6 to Page 2 on Google
