Cornerstone Guesthouse sought to enhance its online presence and increase monthly bookings through a strategic digital approach. Recognising the importance of a strong online identity, they aimed to develop a WordPress website that would not only showcase their offerings but also improve their visibility on Google through consistent SEO management.
Lack of Online presence: Cornerstone Guesthouse approached us with a clear need to establish a strong online presence and increase their monthly bookings. Despite their excellent reputation, they lacked a dedicated website and were missing out on potential guests searching and booking online.
Content Development: The client approached us without a clear framework for the website’s copy, an essential component of the site’s foundation. Collaborating closely, we worked to define their core messages, crafting engaging content that effectively communicates their value proposition to both potential customers and visitors, while aligning with their overall brand identity.
Language Translation: Incorporating WPML to ensure the site could support both English and Afrikaans posed an additional layer of complexity. Maintaining clarity and consistency across both languages was key to delivering a seamless user experience, while ensuring the site’s overall functionality and design remained intact.
Two-Part Approach: Implemented a dual strategy focused on website design and ongoing SEO support to enhance Cornerstone’s online presence.
Website Development:
Design Features:
SEO Strategy:
Established a Strong Online Presence: Successfully launched a new website, enabling the guesthouse to showcase its offerings and enhance visibility in the digital landscape.
Boosted Bookings: Integrated a third-party booking platform that has led to a noticeable increase in online reservations.
Enhanced SEO Performance: Initiated ongoing SEO strategies to gradually improve search rankings on Google for targeted keywords, driving more organic traffic.
Responsive Design for All Devices: Crafted an adaptive website that provides a seamless and engaging user experience on desktops, tablets, and mobile devices.
Streamlined Navigation: Designed an intuitive menu and content layout, allowing visitors to easily find the information they need without frustration.
Clear Call-to-Action: Incorporated prominent call-to-action buttons that effectively guide users toward taking desired actions, improving the overall user journey.
New home page view:
New about page view:
New rooms page view:
