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Netafim partnered with Ruby Digital to increase both the volume and quality of website traffic while generating high-quality leads through contact form submissions. The strategy focused on driving visitors to Netafim’s website, supporting lead generation, and enhancing brand awareness by educating users on precision irrigation solutions. Success was measured through improvements in website traffic, contact form submissions, and overall engagement, positioning Netafim as an industry leader in precision irrigation.
When Ruby Digital began managing Netafim’s digital campaigns, we faced several key challenges.
There was very little historical data due to minimal prior paid advertising, and access to previous ad accounts was limited.
Conversion tracking was not set up correctly, with Meta Pixel and LinkedIn Insight Tag missing, meaning we had to start from scratch to accurately measure leads, contact form submissions, and other key actions.
Additionally, existing creatives and ad copy lacked intent-focused messaging and strong calls-to-action, requiring a full refresh to highlight Netafim’s unique selling points and resonate with our ideal target market.
Overcoming these challenges required careful setup, testing, and optimisation to ensure campaigns could drive both high traffic volumes while maintaining and improving quality to support growth in meaningful conversions.
Ruby Digital built Netafim’s digital campaigns from the ground up, creating ad accounts, audience targeting, and campaign structures to drive high-quality traffic and leads. We implemented Meta Pixel and LinkedIn Insight Tag and set up conversion events such as contact form submissions, brochure downloads, dealer searches, and more to accurately measure performance and report on success.
Ad creatives were regularly refreshed and tested across refined audiences, ensuring campaigns remained highly relevant to Netafim’s target market. Optimisations focused on maximising traffic volume while improving lead quality, resulting in better engagement and meaningful conversions. This data-driven approach allowed Ruby Digital to continuously enhance performance, driving both website visits and tangible business results.
Ruby Digital delivered impressive growth across key performance metrics, demonstrating the effectiveness of the campaigns.
Contact conversions increased by 200%, supported by a 50% increase in leads, reflecting stronger lead quality through optimised targeting and messaging.
Click-through rate (CTR) improved by 104.5%, indicating higher engagement and improved relevance to the target audience.
LinkedIn performance also saw significant gains, with clicks increasing by 271%, reach growing by 125.9%, and impressions rising by 189.9%, driving a substantial uplift in quality website traffic and overall brand visibility.
These results highlight how a data-driven, targeted approach can simultaneously boost traffic, engagement, and lead quality, positioning Netafim as a trusted authority in the precision irrigation industry.
