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When this Packaging Solutions Company partnered with Ruby Digital, they sought to improve its keyword rankings and online visibility through a long-term digital investment. Their goal was to strengthen their presence across Sub-Saharan Africa and establish themselves as the leading distributor of premium, end-of-line packaging products.
In response, Ruby Digital developed a comprehensive SEO strategy focused on achieving these objectives – improving keyword performance, increasing online visibility, and driving sustainable growth for The Company’s digital presence.
Before partnering with Ruby Digital, Client X had very limited online visibility, and some of their exclusive products were being outranked by competitors.
The previous website also had no tracking tools installed, which meant it was impossible to collect data or measure performance. Without historical knowledge, it was difficult to understand user behaviour or evaluate how marketing efforts were impacting visibility and conversions.
Their website was outdated, frequently broken, and in need of a full redevelopment. The poor user experience and technical issues on the old site were also preventing Google from ranking it highly.
Ruby Digital designed a data-driven SEO strategy focused on improving keyword rankings, boosting online visibility, and driving sustainable organic growth across key product categories, which in collaboration with Client X, established measurable SEO goals that aligned with their vision of becoming the leading distributor of end-of-line packaging solutions across Sub-Saharan Africa.
We introduced and implemented a comprehensive content plan to enhance key website pages, improving visibility and relevance for Client X’s extensive range of packaging machinery and consumables. This effort was complemented by close collaboration with the web development team during the site’s redevelopment, ensuring the new website was SEO-friendly from the ground up and built according to best practices in site structure, on-page optimisation, and content hierarchy.
Our team created B2B-focused content to align with business objectives, producing targeted, industry-specific content that clearly communicated how The Company’s packaging solutions help businesses improve efficiency, productivity, and long-term performance.
Since the website redevelopment, Client X has experienced a remarkable improvement in organic visibility. The combination of a modern, SEO-optimised website and a strong, targeted content strategy has driven phenomenal growth over the past year.
Impressions have increased by 577.8%, clicks have risen by 496.3%, average position has improved by 56.7%, and organic traffic has grown by 68.6%.
Perhaps most impressively, non-branded keywords ranking on the first page have increased by 7,300%.
These results clearly demonstrate the significant impact of a well-executed SEO strategy, enabling The Company to outperform competitors, boost visibility for their exclusive products, and strengthen their position as a leading distributor of end-of-line packaging solutions across Sub-Saharan Africa.
