Skip to content
Safpro approached Ruby Digital to strengthen their digital presence as part of a broader modernisation initiative. Their existing website had become outdated, with limitations around performance, security, and user experience, ultimately reducing its value as a business tool.
The main goal of Phase 1 was to redevelop the Safpro website from the ground up, ensuring the new build reflected the company’s refreshed identity while providing a robust digital foundation for future marketing efforts.
Key objectives included:
Transforming Safpro’s legacy website into a high‑performing, modern digital platform required careful coordination and structured planning. The previous site had notable UX, structural, and performance limitations, and because all content, imagery, and brand assets had to come directly from the client, the project timeline depended heavily on synchronised handovers before development could begin. Aligning all materials with the updated corporate identity added further complexity.
In addition to rebuilding the website, the project required managing several parallel technical components. These included domain transfers, Cloudflare setup, hosting upgrades, rebrand‑related pop‑up messaging, compliance content, and the creation of specialised assets such as QR‑code landing pages used for product packaging. The team also had to resolve inherited technical issues – including a broken contact form – to prevent legacy problems from carrying over into the new platform.
Given the number of moving parts, Ruby Digital led the project through a clear, phased methodology that kept progress aligned with milestones. A dedicated project manager handled communication, timeline management, and quality oversight, while our development team executed both front‑end and back‑end implementation. The new website was built on a flexible custom WordPress framework to support long‑term scalability and strong performance. Alongside development, we implemented robust hosting, security, and maintenance protocols to safeguard stability and prepare the site for sustained future growth.
Ruby Digital approached the Safpro rebuild with a comprehensive strategy focused on creating a modern, scalable, and high‑performing digital platform. Our development team designed and custom‑built a WordPress website that balanced visual appeal with long‑term flexibility, ensuring the new site could evolve as Safpro’s brand and digital initiatives grow. With a mobile‑first design philosophy, we created responsive layouts that deliver a seamless user experience across all devices, improving accessibility and engagement for global audiences.
Beyond the website build itself, we managed critical technical components including the migration and consolidation of Safpro’s domains, full Cloudflare configuration, and the setup of high‑performance hosting optimised for speed, security, and SEO. We also implemented foundational SEO elements such as structured URL architecture, caching, and Yoast configuration to ensure the site launched with a strong technical baseline.
To support Safpro’s rebrand and operational needs, we developed a branded pop‑up to guide users through the transition and created a dedicated email disclaimer page to centralise compliance content. Our team also resolved inherited technical issues, including fixing a non‑functional contact form, and built a specialised QR‑code landing page used for fruit packaging, making sure the website could support both marketing and operational workflows. Through structured project management, transparent communication, and best‑practice implementation, we delivered a stable, secure, and future‑ready platform positioned for long‑term digital success.
The redeveloped Safpro website launched as a modern, high-performing, and future-ready digital platform.
Key outcomes achieved:
With a solid technical foundation and an improved digital presence, Safpro is now positioned for continued online growth, improved brand credibility, and stronger global visibility.
