Zeros Matters Case Study

Design & Development

Zeros Matters

Zeros Matters is a business financial management company based in Australia and Singapore, operating primarily through cloud-based solutions. They specialise in bookkeeping, accounting, financial management services, taxation, and CFO business advisory services. Their mission is to provide clients with top-tier services powered by advanced accounting technology and a dedicated team of qualified finance professionals and Xero-certified accountants. This approach ensures clients receive the support they need to protect and grow their businesses.

2.5 seconds

This ensures users can quickly see the primary content upon landing on the page.

3.0 seconds

A crucial metric for perceived load speed, indicating content loads efficiently.

200ms

Reflecting a highly responsive page with minimal delays.

Brief & Objectives

The client’s objective was to generate custom leads by creating a website that prioritised user experience and seamlessly aligned with the customer’s journey. The goal was to ensure that the website effectively guided users through the journey to achieve their desired outcomes, ultimately driving lead generation.

Challenges

During the project, the client’s business underwent internal changes that impacted some of the original website goals and requirements.
We worked closely with the client to adjust the project scope and ensure the website reflected their updated priorities. This collaboration ensured the project remained aligned with the client’s objectives while staying on schedule.

Our Solutions

User Experience (UX) Strategy:

The first step was understanding the client’s audience by mapping out user personas and defining the customer journey. This allowed us to align the website design with the behaviours and needs of their users.
The focus was on creating a straightforward and intuitive experience, ensuring visitors could easily navigate the website and find the information they needed without confusion.
Every aspect of the website, from content placement to navigation, was aligned with the client’s customer journey to ensure users were guided seamlessly toward their goals, such as inquiries or lead generation.

Development Strategy:

The website was developed with future growth in mind, ensuring it could scale and accommodate additional features or functionality without major disruptions.
The backend was designed to be user-friendly, enabling the client’s team to make minor updates or content changes independently, minimising reliance on technical support.

Results

Immproved Lead Generation:
- The new website, designed with a focus on user experience and the customer journey, provided a better platform to attract and capture relevant custom leads.
Simplified User Navigation:
- A well-thought-out design and structure made it easier for visitors to find the information they needed, reducing user frustration and increasing engagement.
Aligned Customer Journey:
- The website’s design and content were tailored to guide users through their journey in a logical, user-friendly way, ensuring they reached key goals such as inquiries or requests for services.
Enhanced Brand Presentation:
- The fresh website design reflected the client’s professionalism and attention to customer needs, contributing to a stronger and more consistent brand presence.
Foundation for Future Updates:
- The new website was built with scalability in mind, allowing for potential additions or improvements to be made as the client’s needs evolve.

As part of our work with Zeros Matters, we focused on providing a performance optimised website to ensure a seamless user experience. Key metrics highlight the success of these efforts:

First Contentful Paint (FCP): 2.5 seconds – This ensures users can quickly see the primary content upon landing on the page.
Largest Contentful Paint (LCP): 3.0 seconds – A crucial metric for perceived load speed, indicating content loads efficiently.
Total Blocking Time (TBT): 200ms – Reflecting a highly responsive page with minimal delays.

These metrics reflect the success of our campaign to enhance site speed and user experience. By optimizing images, refining code, and improving caching strategies, we achieved significant improvements in load times and overall website performance, providing Zeros Matters with a faster and more reliable platform for their audience.

Below you can see screenshots of the new home and service page:

Home page:

Book keeping service page:

Related Case Studies

Bajooun

Bajooun, a proudly South African brand founded in 2021, has quickly become a go-to destination for those seeking exceptional, unique furniture. Rooted...

Bajooun

Bajooun is a South African furniture brand founded in 2021, dedicated to transforming living spaces with high-quality, custom-made furniture that blen...