The mission is clear. We help companies achieve more through focused, performance-based digital marketing. From SEO and programmatic advertising to web development and integrated paid marketing, we align everything we do with your goals – so you don’t just grow, you lead.
Since 2021, when Ebert and Francois joined Ruby Digital’s leadership team, we’ve grown into an internationally recognised digital marketing agency, Premier Verified on Clutch.co, and specialising in industries like Saas, Web3.0, IT & Software, e-commerce and more. Our SEO services lead the way, backed by a full suite of performance marketing solutions that help our clients gain visibility. leads, and results that scale.
They trust in our experience, proven methodology, and transparent execution.
They understand that the digital landscape moves fast and want a partner who moves faster.
We seamlessly integrate with their teams, creating strong partnerships that deliver measurable, long-term success.
At Ruby Digital, we’re not just about technology, we’re about people. We believe that our results-driven culture is driven by our commitment to our team and clients. Our values shape how we work, with each other and with you. They’re not aspirational; they’re operational.
We focus on outcomes. Every solution we design addresses a real business challenge.
Great work comes from great collaboration - internally and with our clients.
We stay current, so your strategy stays competitive. Continuous learning and improvement are integral to our business culture.
We're practical optimists - grounded in reality, but always focusing on opportunities. We approach challenges with calm, focus, and a drive to solve, not just spin.
We set high standards and back them with hard work, smart strategy, and clear metrics.
We don’t just keep up - we challenge the status quo and create momentum. Where digital moves, we’re already there.
Meet the trailblazers behind Ruby Digital – Ebert, Francois, and Justin, the leaders who’ve shaped our mission to redefine digital marketing.
Ebert’s passion is innovative systems and strategies that empower our teams worldwide to deliver measurable value for our clients. Ebert has extensive experience in high-growth-, operational-, and marketing innovation. He is dedicated to reinventing outdated models and driving technological progress that helps people work better, live better, and share better. Since co-founding his first agency in 2017, which achieved a 10x growth in three years, Ebert has led Ruby Digital to scale globally, securing awards such as “Specialist Internet Marketing Agency of the Year” (Netty Awards) and South Africa’s No.1 agency ranking by Ad World Masters while being named a Sunday Times Top 20 Company to Work For.
Justin is the Founder & CEO of Ruby Group and a seasoned entrepreneur with over 15 years of experience building high-growth businesses. From launching and exiting two startups in London to leading Ruby Digital to award-winning success, he has pioneered marketing innovations that earned the agency top global recognition. He is widely regarded for cultivating talent, driving operational excellence, and shaping South Africa’s digital economy.
Francois is the Co-Founder and Group CFO of Ruby Group, and the youngest-ever winner of SAICA’s Entrepreneur of the Year award. He specialises in scaling businesses through financial clarity and strategic insight, while also driving social impact as founder of Shift The Frame, a non-profit empowering rural entrepreneurs.
Ready to join a team that values innovation, collaboration, and growth? At Ruby Digital, we offer more than just a job – we provide an opportunity to build a career and to thrive in an industry-leading digital marketing agency.
Discover your potential with Ruby Digital.
Ruby Digital stands out because of the people-centric approach. We focus on results, not just reach. Our strategies are performance driven and backed by strong relationships, technical know-how, and a clear understanding of your business.
We prioritise learning. From global conferences to internal training, we stay up to date, so your marketing stays relevant.
Ruby Digital works across a wide variety of industries, from SaaS and Web3.0 to IT & Software, tourism & hospitality, e-commerce, and regulated industries like iGaming, legal, and medicine & health. We create customised strategies that fit the unique context of each sector. We are yet to find an industry we do not excel in.
Everything is tracked. From rankings to revenue, we define clear KPIs and build campaigns designed to meet and exceed them.
Yes! Whether you’re expanding globally or improving regional presence, we are experienced in building SEO strategies that scale across borders.
We work with sophisticated clients who understand the true value of performance marketing and SEO, and prioritise quality, collaboration, and sustainable growth.
We offer exciting career opportunities for talented, ambitious professionals who thrive in a collaborative, innovative environment. At Ruby Digital, you’ll learn, grow, and do work that directly impacts real clients.
From mentorship to certifications, we invest in your development, technical and personal. We’re committed to supporting your career journey.
At Ruby Digital, we work with you, not just for you. Regular communication, shared goals, and a results-first approach define every engagement.
We pride ourselves on a people-first culture, both within our company and with our clients. We invest in our team’s growth, encourage work-life balance, and believe that happy, engaged employees create exceptional results for our clients.
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