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A New Standard for What a Marketing Agency Can Be
The marketing industry is not known for putting people first. For decades, agencies have operated on a model driven by long hours, tight salaries, burnout cycles, unrealistic deadlines, and cultures that reward output over well-being. The stories are familiar. Late-night briefs. Weekend emergencies. Unclear expectations. High turnover. Environments where pressure outweigh psychological safety.
High stress has become normal. Balance has become rare, but Ruby Digital chose a different path.
From the beginning, we rejected outdated industry norms. We are committed to building an agency rooted in growth, wellbeing, purpose, and human potential. Today, we have measurable proof that this approach works.
At the Sunday Times Best Places to Work Awards, Ruby Digital’s culture scores did not just meet expectations. They exceeded both industry norms and global workplace benchmarks across every major category.
These numbers represent more than performance metrics. They validate our mission:
To become the globe’s most people-centric agency.
This is not just a milestone. It is evidence that a people-first revolution in marketing is possible.
Ruby Digital’s Culture Scores: Proof of a People‑First Culture
Our culture metrics reflect a workplace built on trust, empowerment, and respect. Here’s what the data reveals.
Flight Risk
Ruby Digital 6%
Industry 42%
Global 40%
What is Flight Risk?
Flight risk measures the likelihood that employees will leave within a short time due to dissatisfaction, disengagement, or burnout.
A 6% flight risk is almost unheard of, especially in the agency world, where turnover is often sky‑high. Ruby’s exceptionally low rate reflects:
- Strong retention
- Deep trust
- Stable team dynamics
- High psychological safety
- People stay because they want to.
Wellbeing Risk Index
Ruby Digital 9%
Industry 42%
Global 39%
What is the Wellbeing Risk Index?
It measures the number of employees at risk of work-related stress, overload, depression, or emotional strain.
A score of 9% is extraordinarily low. It shows that Ruby Digital employees feel:
- Supported
- Safe
- Balanced
- Protected against burnout
This level of well-being is rare in any industry, but especially in marketing, and signals a powerful shift in how agency culture can operate.
Confidence in Management
Ruby Digital 88%
Industry 77%
Global 77%
What does “Confidence in Management” measure?
It reflects trust in leadership’s decisions, transparency, clarity, and alignment.
At 88%, Ruby Digital far exceeds benchmarks, showing a company where leadership is:
- Accessible
- Clear
- Supportive
- Trusted
- Leadership here isn’t distant or hierarchical. It’s human, humble, and engaged.
Deep‑Dive into Key Culture Categories
These category scores reveal how Ruby Digital built its people‑first environment, and why our culture stands out globally.
Reward & Recognition: 81% (6% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Fair Pay | 77% | 72% | 71% |
| Happy with Work Hours | 82% | 78% | 78% |
| Recognised for Good Work | 85% | 75% | 73% |
Definition:
Reward & Recognition measures whether employees are paid fairly, are regularly acknowledged, and feel their effort is valued.
Most agencies rely on passion to justify low pay, late nights, and minimal recognition. Ruby Digital does the opposite: fair pay, healthy hours, and real appreciation, without sacrificing performance.
Information Sharing: 90% (14% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Enough Info / Training | 90% | 80% | 79% |
| Information Openly Shared | 91% | 74% | 73% |
| Views Are Heard | 88% | 75% | 74% |
| Understand Company Plan | 90% | 77% | 76% |
Definition:
Information Sharing reflects transparency, clarity, communication, and trust.
Transparency builds trust. Open communication strengthens alignment. At Ruby Digital, information flows freely across teams, creating clarity and confidence in every department.
Empowerment: 88% (11% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Allowed to Make Decisions | 88% | 74% | 75% |
| Trusted to Make Decisions | 86% | 77% | 77% |
| Have What I Need to Do My Job | 89% | 80% | 79% |
Definition:
Empowerment means autonomy, trust, resources, and ownership.
Empowerment drives ownership. Instead of rigid hierarchies, we create space for initiative and leadership at every level. People are trusted with responsibility and supported with the tools they need to succeed.
Wellbeing: 83% (8% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Happy at Work | 83% | 78% | 75% |
| Safe Environment | 90% | 79% | 78% |
| Rarely Anxious | 71% | 66% | 67% |
| Employer Cares | 89% | 76% | 75% |
Definition:
Wellbeing includes emotional health, work environment, psychological safety, and employer care.
Wellbeing is not a corporate buzzword. It is embedded into how we operate. Balance, psychological safety, and respect are part of daily life, not occasional initiatives.
Instilling Pride: 86% (10% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Recommend Company | 83% | 74% | 73% |
| Proud to Work Here | 91% | 78% | 78% |
| Do Something Worthwhile | 86% | 75% | 78% |
Definition:
Pride is about meaning, purpose, and advocacy.
Purpose drives pride. Our team believes in the work we do and the environment we create together. They’re proud ambassadors.
Job Satisfaction: 91% (12% above industry)
| Metric | Ruby Digital | Industry Average | Global Average |
| Well-Run Organisation | 87% | 77% | 74% |
| Being Developed | 94% | 77% | 73% |
| Good Manager Relationship | 94% | 80% | 81% |
| Enjoy Job | 87% | 79% | 78% |
| Treated with Respect | 92% | 80% | 79% |
Definition:
Job satisfaction is the ultimate indicator of the quality of work-life experience.
When people feel supported, respected, and developed, performance becomes a natural outcome.
Marketing Agencies Don’t Usually Look Like This
The industry norm is still defined by:
- Long hours
- High stress and burnout
- High turnover
- Minimal benefits
- Micromanagement
- Lack of psychological safety
Many agencies prioritise output over people and deadlines over health.
Ruby Digital rejects that model entirely.
Our culture scores show that what the industry has normalised is not inevitable. There is another way to build an agency, one that is sustainable, empowering, and truly people‑first.
How Ruby Digital Flips the Industry Norms
These scores are not accidental. They are the result of deliberate decisions.
Human-Centered Support
Support at Ruby Digital is lived daily. Managers check in. Leadership listens. Flexibility is offered when needed. Employees are treated as individuals with goals, responsibilities, and aspirations beyond work.
This approach strengthens employee retention and builds long-term commitment.
Work-Life Balance by Design
Most agencies treat work‑life balance like a mythical concept: something nice to think about, but impossible to achieve. Long hours, late nights, weekend work, and relentless pressure have become the norm.
At Ruby Digital, we believe in realistic workloads, balanced schedules, remote systems, and leadership-enforced boundaries that protect well-being.
Work‑life balance is part of our operating system, not a perk.
Professional Growth as a Core Strategy
Continuous learning is embedded in our company culture. Mentorship, upskilling, and career evolution are actively supported. Workforce development is not optional. It is foundational.
Our commitment to growth is part of why we outperform industry averages in development-related scores.
When people grow, the agency grows.
Psychological Safety as a Standard
Team members are encouraged to speak openly, share ideas, and learn from mistakes. Honest conversations are welcomed. Feedback flows both ways. Safety fuels innovation.
Psychological safety is the reason teams at Ruby innovate freely, collaborate openly, and trust deeply. It’s also why employees feel comfortable staying long-term, because they feel safe.
Leadership That Builds Trust
At Ruby Digital, leadership is accessible and transparent. Decisions are explained. Context is shared. Direction is delivered with humility.
Trust is not assumed. It is earned daily.
We leave our ego by the door. No ivory tower. Just humans who care about other humans.
Recognition That Happens in Real Time
In the agency world, recognition often comes only during yearly performance reviews, if at all. But at Ruby Digital, effort, collaboration, and breakthroughs are acknowledged consistently. Recognition reinforces value and builds confidence.
Because people deserve to feel seen, appreciated, and valued in real time.
Communication That Builds Trust
Where many agencies struggle with secrecy and inconsistent messaging, Ruby Digital prioritises clarity over noise. Communication here means strategic alignment, transparent decisions, shared context, clear expectations, and open dialogue where questions and debate are welcomed.
Clarity builds confidence. Confidence builds strong teams. Strong teams build exceptional companies.
How These Scores Connect to Our Vision
These results aren’t luck. They’re the result of intention.
Ruby Digital’s culture scores validate that we are already making measurable progress toward our ultimate vision:
To become the globe’s most people‑centric agency.
People‑first isn’t something we say. It’s something we do, every day, in every department, in every decision. This culture is our strategy.
The Road Ahead
These results are a milestone, not a finish line. As we continue building a world‑class culture, our commitment remains the same:
We will continue listening. Improving. Growing. Supporting because our people are not just part of Ruby Digital, they are Ruby Digital.
