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Accentronix approached Ruby Digital with the goal of increasing the traffic they received via their organic channel by improving their overall rankings and visibility for relevant keywords in the United Kingdom and South Africa.
When Accentronix approached Ruby Digital, they wanted to focus on SEO for their website over 12 months to increase organic traffic and brand awareness for their new technologies offered.
We achieved our objective through improving the visibility of Accentronix for both highly relevant and transaction-ready (investor-assisting) key terms. We identified a number of areas that required correction. These areas include technical and on-page optimizations as well as improving the user experience through the website. Our other solution was to develop their SEO strategy in alignment with the latest Google best practices.
The team set out to build citations for the correct listings. We updated pictures on the GMB listing and applied internal linking optimization with a focus on terms related to Accentronix’s industry. The team also implemented keyword research and content optimisation, which included FAQ content headings for investor assistance related terms. We also applied content outreach to promote content developed for webmaster targets.
The website has seen an upward trend in SEO visibility through keyword and content optimisations and was fully optimised and developed.
This has resulted in an increase of 14.01% month over month for new traffic via the organic channel. The conversion rate on the website has increased by 46.18% month over month.
