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Understanding SEO Migration and its effects on your website
Any modern business knows the importance of maintaining or enhancing your website’s visibility. Sometimes, a full SEO migration is the best way to adapt your site to changing user preferences or needs.
The Importance of Link Building in Your Marketing Strategy
When it comes to ranking well on Google, two things make a huge difference: content and backlinks. In fact, these are considered the top two factors for securing a spot with your target keywords.
Setting Up Client-Owned Google Ads and Meta Accounts
At Ruby Digital, we champion the idea of client-owned ad accounts. What does this mean? Simply put, it’s about ensuring businesses have full access and control over their advertising campaigns on platforms like Google Ads and Meta.
Search Generative Experience: What is it and how will it change search?
Welcome to our discussion on a compelling new development that’s stirring up the digital landscape – the Search Generative Experience (SGE). If you’ve ever wished for a more comprehensive response from Google, instead of the standard list of search results, then SGE may be the answer to your digital prayers.
How To Get Better Conversion Value From Google Ads
In today’s digital world, effective marketing is key to the success of your business. One essential aspect of successful marketing is gaining valuable conversions, actions taken by your audience that provide value to your company, such as a purchase or a sign-up. These conversions are more than mere numbers – they signify customer engagement and potential for growth.
Understanding Google’s March 2023 Broad Core Update
Google algorithm updates are an essential part of search engine optimisation (SEO), as they determine which websites will rank higher or lower on SERPs. These updates can happen several times a year, and they are designed to ensure that users receive the best possible search results when they conduct a search on Google.
The Impact of Seasonality on Search Engine Results Page (SERPs) – An SEO Guide
Learn how seasonality affects the search engine results page (SERPs) and how to optimise your online presence for cyclical patterns of search behaviour. Discover tips and tools to help you stay ahead of the curve and reach your target audience when they are most likely to search for your products or services.
Everything You Need To Know About Google Analytics 4
Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You’re not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible.
The Challenges of Voice Search in Performance Marketing
Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query.
iGaming & Digital Marketing
Online gambling and betting have become increasingly popular in recent years, as people around the world flock to websites and apps to place bets on their favourite sports teams, play bingo or poker, or simply test their luck at the casino.