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Domain Authority: What Is It and How To Use It
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack – so prepare yourself for a deep dive into the subject!
What is a subdomain, and how does it work?
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we’ll explain what subdomains are, how they work, and the benefits they offer. We’ll also provide some tips on setting up and using subdomains effectively.
What is EEAT in SEO and Why Does It Matter?
It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
TF-IDF SEO – everything you need to know
Heard of TF-IDF but not really sure what it means, or whether it can actually help your site rank better? Discover everything you need right here!
How to write SEO content – from Google Ads to Title Tags!
Looking to improve your writing skills? Looking to craft killer copy that converts? This guide provides all the essential info you need!
Why You Should Use Accordions & Read Mores For Your Content
Google values long content. Longer-form content ranks better, gets more shares, and is better for SEO.
Five Google Tag Manager Tips For Beginners. You Have Never Heard Of The Last One!
The best 5 Google Tag Manager tips and tricks for beginners in the digital marketing work. All you need to know to level up and scale Google Tag Manager.
Top 10 SEO Tips for Hotels in 2019
While there are some golden rules when it comes to doing SEO for any website, hotels are a little different.
What is Search Engine Marketing?
Positioning your website online takes a digital approach to traditional marketing. SEM is the online strategies used to achieve ROI. Learn more.
What does SEO Outreach mean for Competing Businesses in the Digital Marketing World
Our latest addition to the Ruby Digital team, Samantha, put together her thoughts on SEO outreach and what she has learnt over the past couple weeks.