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Integrated Paid Marketing: Why It Matters and How It Differs from Traditional Marketing
Modern consumers engage with brands across multiple channels – search, social, video, email, and beyond. If your paid media campaigns aren’t integrated, you’re likely missing opportunities and wasting budget. What Is Integrated Marketing? Integrated marketing is a strategic approach that unifies all marketing efforts – paid, earned, and owned – across platforms with consistent messaging […]
Offline Conversion Tracking and High-Quality Lead Generation with RubyLeads©
Tracking conversions and nurturing leads are critical to making your marketing spend work harder. If you’re not following what happens after a form submission or call, you’re likely making decisions with incomplete data. RubyLeads© helps solve this by linking offline conversion data, ad campaign performance, and lead quality metrics into one unified platform. You get […]
Reaching the Right Audiences in the Marine Industry: How Ruby Digital Sets the Standard
The Real Challenge in Marine Marketing Digital transformation is reshaping how marine businesses reach potential clients. But in a high-value, niche industry like boating, yachting, and marine services, visibility alone isn’t enough. Success hinges on reaching the right audience – people who are genuinely interested, qualified, and ready to engage. That’s where a specialised approach […]
Why CRO Is a Game-Changer for E-commerce Businesses
Conversion rate optimisation (CRO) is one of the most powerful tools e-commerce businesses can use to boost performance and grow revenue. By streamlining the user journey, removing friction points, and tailoring the digital experience to user needs, e-commerce brands can unlock significant growth from their existing traffic. That’s where a CRO agency like Ruby Digital […]
Boating & Marine Marketing in South Africa: Why Going Digital Matters
A Rising Tide in the South African Marine Industry The South African marine and boating sector is gaining momentum. From recreational boating and yacht ownership to marine services and dealerships, interest is steadily rising across coastal cities like Cape Town and Durban. But while the industry is growing, many marine brands still rely on traditional […]
Building a Strong Online Presence for eSports Brands
The eSports industry has grown from underground tournaments to global stadiums, streaming platforms, and major sponsorship deals. With millions of fans engaging daily across Twitch, YouTube, TikTok, and Discord, standing out in this competitive space requires more than just match results – it demands a consistent, authentic, and engaging digital presence. This guide helps eSports […]
5 Common GA4 Setup Mistakes and How to Avoid Them
With the sunset of Universal Analytics (UA) and the growing adoption of Google Analytics 4 (GA4), many businesses are now unsure whether their data is being collected correctly. The rush to migrate has often led to missed setup steps, resulting in bad data that negatively impacts business decisions and performance tracking. In this blog, we’ll […]
Maximising ROI with eSports PPC Campaigns
eSports continues to redefine the global media landscape, attracting millions of highly engaged fans across platforms like Twitch, YouTube, and others. With billions in viewership and growing cultural influence, the opportunity for performance-driven marketing is massive. eSports PPC is not just about visibility – it’s about precision. This blog explores how brands can launch smart, […]
Leveraging eSports to Reach a Global, Youthful Audience
The global eSports industry has surged from niche hobby to mainstream powerhouse – boasting over 600 million viewers and generating billions in revenue annually. It’s no longer just about gaming – eSports is now a full-fledged cultural movement. For brands aiming to connect with Gen Z and Millennial audiences, eSports offers a highly engaged, digitally […]
What Makes Email Marketing So Effective?
Email marketing has been around for nearly half a century, yet it remains one of the most effective forms of marketing today. Despite the growing popularity of social media, email continues to outperform other channels in terms of ROI. Why? Because every internet user has an active email address, and they check it regularly, with […]