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MQL vs. SQL: The Difference and Why It Matters
It’s no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.
How to Recession-Proof Your Marketing and Thrive During a Downturn
With a looming US recession and inflation on the rise, many South African businesses are already feeling the pinch. But every challenge also presents opportunity, and with some forward-thinking strategies, your marketing can not only weather the storm, but actually come out ahead.
Our CEO Justin Lester: Featuring on Digitize Your Biz with Collette Prince
Last month, our CEO, Justin Lester, was invited to take part in the online show Digitize Your Biz for the ‘Content is King’ episode. Justin, along with two other digital marketing experts, answered questions and offered advice as part of the show hosted by Collette Prince.
How to Use Instagram EFFECTIVELY in Your Marketing Campaigns
If there’s ever been a time for you to use Instagram for marketing your business, it’s now. South Africa, along with the rest of the world, is facing an unprecedented change like never before.
Stay Innovative – 5 Different Ways to Use Video for Effective Marketing
TV advertisements are in the past and known as the traditional way of promoting your brand. Since more people are using the internet to watch videos online it’s become a new and innovative way of advertising.
(Part 2) Marketing Software on Discount—Here’s What Marketers Need to Use
Are you looking for excellent digital marketing tools on discount? Find them here!
Marketing Tools That Are Helping SMEs During The Coronavirus Outbreak
Looking for awesome discounted marketing tools that can help your business during the coronavirus outbreak? Read here to find out more!
Facebook Announced $100 Million in Grants – Why Your Business Should Apply
Facebook has announced that it will be giving back to small business with cash grants & ad credits – find out how your business can apply!
Starting Your Own Business
The possibilities of the internet are truly endless, thus it is no surprise that so many businesses begin online.
SEO Trends
Search Engine Optimization (SEO) is technology based, and like technology it constantly evolves.