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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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By Justin Lester

Whether you're a business owner or simply keeping an ear to the global economic pulse, the term 'soft recession' has probably popped up on your radar lately. But what is a recession, specifically a soft one, and why should it matter to you? 
7 minutes to read

By Justin Lester

At Ruby Digital, we champion the idea of client-owned ad accounts. What does this mean? Simply put, it's about ensuring businesses have full access and control over their advertising campaigns on platforms like Google Ads and Meta.
5 minutes to read

By Justin Lester

Navigating the marketing landscape, businesses have often found themselves making choices between traditional strategies and the enticing opportunities of digital marketing.
8 minutes to read

By Justin Lester

In today's digital era, social media has become an unparalleled force, offering businesses an extraordinary platform to increase their visibility, interact with customers, and boost their brand.
7 minutes to read

By Justin Lester

Google Analytics 4 (GA4) represents a major shift in the way we approach digital analytics, moving from Google Analytics Universal (GA3) to a more comprehensive and future-focused platform. This transition is vital for businesses wanting to stay ahead in an increasingly digital world. However, many companies find themselves unprepared for this switch, potentially impacting their valuable data and insights.
5 minutes to read

By Justin Lester

The landscape of Artificial Intelligence (AI) is blossoming at an unprecedented rate. The past few months alone have witnessed groundbreaking developments in AI technologies, with programmes like ChatGPT and Google’s Bard leading the way.
6 minutes to read

By Justin Lester

Welcome to our discussion on a compelling new development that's stirring up the digital landscape - the Search Generative Experience (SGE). If you've ever wished for a more comprehensive response from Google, instead of the standard list of search results, then SGE may be the answer to your digital prayers. 
8 minutes to read

By Justin Lester

In today's digital world, effective marketing is key to the success of your business. One essential aspect of successful marketing is gaining valuable conversions, actions taken by your audience that provide value to your company, such as a purchase or a sign-up. These conversions are more than mere numbers - they signify customer engagement and potential for growth.
9 minutes to read

By Justin Lester

Marketing is an integral part of any business, providing the essential connective thread between a brand and its customers. Yet, it's a field that's not static, but constantly evolving. Today, we see traditional marketing methods being challenged by the innovative power of digital marketing, as businesses pivot their strategies to keep pace with changing consumer behaviours.
7 minutes to read

By Justin Lester

Lead generation is an essential component of any successful business strategy. It involves attracting potential customers and converting them into actual buyers. Effective lead generation can help businesses expand their customer base, increase sales, and ultimately, grow their revenue.
7 minutes to read

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