Fancy Inc. is the leading supplier of branded corporate gifts and clothing, with a reputation for offering rapid turn around on all branded merchandise to companies such as Honda, Microsoft and KFC. Fancy Inc. takes care of all your promotional gift requirements quickly and reliably all at a reasonable price.
Increase in Organic Traffic
Increase in Seasonal Traffic YOY
Increase in Conversions
Fancy Inc. is the leading supplier of branded corporate gifts and clothing, with a reputation for offering rapid turn around on all branded merchandise to companies such as Honda, Microsoft and KFC. Fancy Inc. takes care of all your promotional gift requirements quickly and reliably all at a reasonable price.
Increase in Organic Traffic
Increase in Seasonal Traffic YOY
Increase in Conversions
The aim of the fancy Inc. strategy was to implement a campaign that was designed to utilise the seasonality of Fancy Inc. as their business’s core focus is on Corporate gifts. The aim was to build and increase visibility, authority and ranking gradually throughout the year ensuring the company’s Google surge fell during their busiest season.
When Ruby Digital took over the SEO of Fancy Inc’s website there was minimal organic visibility with over 7000 corporate gifting related products on offer with still a fast growing product base and a limited window of opportunity to improve rankings due to seasonality.
Ruby Digital was able to increase Fancy Inc’s brand for top terms relating to corporate gifting and clothing in time for a seasonal growth in searches. All of which resulted in a 262% increase in Organic traffic, 169% increase in seasonal year on year traffic and with a 100% increase in the numbers of enquiries.
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