Samara Private Game Reserve

Search Engine Optimization

Samara is an award winning five-star game reserve in South Africa’s Eastern Cape,  specialising in various luxury accommodations and safari tours. Assembled since 1997, Samara’s vision is nothing less than the rewilding of an entire landscape in the Great Karoo, South Africa’s magical heartland. 

+30No.1 Rankings

92%Increase in Direct Bookings

118%Increase in Revenue Rate

Brief & Objectives

Samara’s core objectives were to look at increasing their bookings for select properties within their portfolio as well as improve the quality of their traffic.

Challenges

The challenges we faced involved a combination of low visibility for general game reserve related terms within the current search results. Samara also faces historical, technical legacy issue, mobile incompatibility and designs which weren’t in line with their target market.

Our Solution

  • Change in keyword focus to fewer more relevant fewer higher quality key terms.
  • The deployment of a local Google maps strategy with an emphasis on capturing reviews to improve overall brand confidence.
  • Design and implement architectural changes to the new website along with the migration to a more mobile friendly format.
  • Generate high-quality content in collaboration with the client to publish on high-quality relevant websites around the world.

“Great pleasure working with these guys. Friendly, competent and on the ball. Would highly recommend their services”

Sarah Tompkins

Director

Results

An award-winning campaign which saw an increase of 30 no.1 rankings for highly targeted competitive key terms. As a result, Samara achieved almost double the number of direct bookings with a 118% increase in in the value of those individual transactions.

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