BON Hotel’s objective was to increase their visibility and their organic traffic.
When BON Hotels first came to us, their website bonhotel.com’s search engine traffic was growing at a slow pace, they were unable to see which channels were actually driving bookings, their website was not making a % of their overall revenue based on industry averages and they were paying out large amounts of commission to online travel agents (OTA’s) to drive their online business.
“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives.”
BON Hotels saw an 401% increase in organic traffic which increased engagment in the form of a 252% increase in page view. This ultimately translated into the bottom line bringing a 105% increase in direct online bookings allowing BON Hotels to reduce their reliance on OTA’s to drive bookings.
