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PropAcademy’s core objective was to increase enquiries and course registrations through the management of Paid Advertising campaigns using Google Ads.
The main issue we had was that the site was that site did not have conversion tracking and revenue tracking to measure the performance individuals aspects of the campaign. The next major challenge we faced as high cost per clicks for the terms and low conversions for the terms we wanted to target.
Additionally, we set to task to implement correct conversion tracking and revenue tracking to measure the performance of the campaign and report back on the return on investment. We developed a powerful strategy aimed at using specific course landing pages to be used in Ad groups which increased the relevance and ad quality score. The highest converting landing pages were then chosen
As a result, PropAcademy was able to produce a 700% return on Ad Spend. All of which has continued to accelerate in growth by 50% month on month.
