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iGaming & Digital Marketing

By Justin Lester

Online gambling and betting have become increasingly popular in recent years, as people around the world flock to websites and apps to place bets on their favourite sports teams, play bingo or poker, or simply test their luck at the casino. 
Full Story
13 minutes to read

Content Marketing In 2023

By Justin Lester

As we move closer to 2023, it’s more important than ever for digital marketers to incorporate content into their future strategies. But what does successful content marketing look like? 
Full Story
11 minutes to read

Domain Authority: What Is It and How To Use It

By Justin Lester

Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack - so prepare yourself for a deep dive into the subject! 
Full Story
7 minutes to read

Planning Digital Marketing Budgets for 2023

By Justin Lester

As we move towards a new year, businesses are starting to think about their budgets for 2023. This includes planning for marketing expenses. Marketing budgets can be especially tricky to plan because there are so many variables to consider. You have to think about your goals, your audience, your platforms, and your overall strategy. 
Full Story
7 minutes to read

Push vs Pull Marketing Strategies

By Justin Lester

In the world of marketing, there are two main approaches: push and pull. Push marketing focuses on making a product or service available to consumers, while pull marketing focuses on attracting consumers to a product or service.
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5 minutes to read

Interest vs Intent: What marketing strategy is right for your business?

By Justin Lester

Do you have a great product but not enough sales? You're not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.
Full Story
6 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: Unit F10, Centurion Business Park, Democracy Way, Cape Town, 7441
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency.

Check out our Google My Business Reviews to see what our clients have to say about our services.

Growing Businesses Since 2011.

Throughout South Africa and Beyond.

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