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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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2023 Guide: Understanding Leads vs Marketing Qualified Leads

By Justin Lester

Learn the difference between leads and marketing qualified leads (MQLs) and why it's important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.
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7 minutes to read

The Impact of Seasonality on Search Engine Results Page (SERPs) – An SEO Guide

By Justin Lester

Learn how seasonality affects the search engine results page (SERPs) and how to optimise your online presence for cyclical patterns of search behaviour. Discover tips and tools to help you stay ahead of the curve and reach your target audience when they are most likely to search for your products or services.
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8 minutes to read

Email Marketing – The Most Underrated Marketing Channel in 2023

By Justin Lester

Email marketing is the practice of sending promotional or informational messages to a group of people via email. However, with the world of digital marketing constantly evolving, email marketing strategies must adapt to keep up with new trends and regulations. 
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7 minutes to read

The Impact of ChatGPT on SEO & Performance Marketing

By Justin Lester

ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology. But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!  
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7 minutes to read

Everything You Need To Know About Google Analytics 4

By Justin Lester

Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You're not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible. 
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9 minutes to read

The Challenges of Voice Search in Performance Marketing

By Justin Lester

Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query. 
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10 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: Unit F10, Centurion Business Park, Democracy Way, Cape Town, 7441
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    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency.

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Growing Businesses Since 2011.

Throughout South Africa and Beyond.

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