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Unlocking the Power of Performance-Driven Social Media Marketing
In social media marketing, instant gratification often takes the spotlight. At Ruby Digital, we believe a deeper, more sustainable connection is found not in the spotlight but in the wings, patiently awaiting its cue.
The Soft Recession – What You Need to Know
Whether you’re a business owner or simply keeping an ear to the global economic pulse, the term ‘soft recession’ has probably popped up on your radar lately. But what is a recession, specifically a soft one, and why should it matter to you?
Bridging the Gap: How Traditional and Digital Marketing Collaborate for Maximum Impact
Navigating the marketing landscape, businesses have often found themselves making choices between traditional strategies and the enticing opportunities of digital marketing.
Search Generative Experience: What is it and how will it change search?
Welcome to our discussion on a compelling new development that’s stirring up the digital landscape – the Search Generative Experience (SGE). If you’ve ever wished for a more comprehensive response from Google, instead of the standard list of search results, then SGE may be the answer to your digital prayers.
The Battle Between Digital and Traditional Marketing
Marketing is an integral part of any business, providing the essential connective thread between a brand and its customers. Yet, it’s a field that’s not static, but constantly evolving. Today, we see traditional marketing methods being challenged by the innovative power of digital marketing, as businesses pivot their strategies to keep pace with changing consumer behaviours.
Ruby Digital Launches RubyLeads©
Lead generation is an essential component of any successful business strategy. It involves attracting potential customers and converting them into actual buyers. Effective lead generation can help businesses expand their customer base, increase sales, and ultimately, grow their revenue.
2023 Guide: Understanding Leads vs Marketing Qualified Leads
Learn the difference between leads and marketing qualified leads (MQLs) and why it’s important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.
The Impact of ChatGPT on SEO & Performance Marketing
ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology.
But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!
The Challenges of Voice Search in Performance Marketing
Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query.
Planning Digital Marketing Budgets for 2023
As we move towards a new year, businesses are starting to think about their budgets for 2023. This includes planning for marketing expenses. Marketing budgets can be especially tricky to plan because there are so many variables to consider. You have to think about your goals, your audience, your platforms, and your overall strategy.