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On-Page Content Hierarchy
Learn how to order your content for maximum lead generation One of the most important parts of on-page content marketing is the order of your content. Much like a story, with an introduction, a body, and a conclusion, your content needs to flow in a logical manner. But in addition to this, you’ll also want
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TF-IDF SEO – everything you need to know
Discover whether this little-known tool can help you outrank your competition. One of the prerequisites for working in the field of SEO is a drive for innovation – in fact, not a day goes by where we’re not looking for new ways to unravel the mysteries of Google and dominate in SERPs. We constantly search
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How to Use Instagram EFFECTIVELY in Your Marketing Campaigns
If there’s ever been a time for you to use Instagram for marketing your business, it’s now. South Africa, along with the rest of the world, is facing an unprecedented change like never before. And, this has an impact on how you do business. Let’s talk about using Instagram effectively so your business stands out.
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Stay Innovative – 5 Different Ways to Use Video for Effective Marketing
TV advertisements are in the past and known as the traditional way of promoting your brand. Since more people are using the internet to watch videos online it’s become a new and innovative way of advertising. YouTube has over 6 billion hours of videos viewed every month and now Facebook, Twitter & Instagram have allowed
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8 Tools That Should Be Part of Your Marketing Campaign
The marketing industry is always changing due to the increase in technology. Therefore companies should adjust their marketing strategies so they can keep up with the trends and developments in the industry. In modern marketing, people utilise an array of digital tools to grow their businesses and promote their brand. Here are the top 8
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(Part 2) Marketing Software on Discount—Here’s What Marketers Need to Use
Open up your morning news headlines and you’re bound to find one mentioning both ‘Corona’ and ‘business’. It’s no secret that many industries have taken a knock because of lockdowns, limits on travel and damaged economies. Here’s the question: what can you do about it? The good news is that service providers aren’t oblivious to
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Marketing Tools That Are Helping SMEs During The Coronavirus Outbreak
Coronavirus has had a severe impact on the financial position of many businesses. It is thus very important for businesses to look at where they can decrease unnecessary expenses. One such avenue is discounts offered by tools and software. Here’s a list of marketing tools offering free use, grants or discounts to support businesses during
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Ecommerce is back open for business!
As of the 14th of May 2020, South African online stores and e-retailers can finally resume operations Thursday’s Government Gazette (download a copy here) finally allows South Africans access to ‘unfettered e-commerce’, with some sensible precautions and rules in place. We take a look at what these are, and what this news means for South
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Prospecting Strategies You Need to Acquire New Customers
This blog post comes from the Smart Marketing Podcast. If you would prefer to listen to the episode, find the link here! What is prospecting? Prospecting is the process of building a list of potential customers to communicate with, and then convert into actual customers. It’s the first step in the sales process! You’ll either
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Facebook Announced $100 Million in Grants – Why Your Business Should Apply
Facebook recently announced that it would be offering $100 million dollars to small businesses in countries in which it operates, including South Africa, as part of its efforts to provide aid during the Coronavirus crisis. The money will be distributed in the form of cash grants and ad credits, and Facebook has said that it
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