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8 Tools That Should Be Part of Your Marketing Campaign
The marketing industry is always changing due to the increase in technology. Therefore companies should adjust their marketing strategies so they can keep up with the trends and developments in the industry. In modern marketing, people utilise an array of digital tools to grow their businesses and promote their brand. Here are the top 8
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(Part 2) Marketing Software on Discount—Here’s What Marketers Need to Use
Open up your morning news headlines and you’re bound to find one mentioning both ‘Corona’ and ‘business’. It’s no secret that many industries have taken a knock because of lockdowns, limits on travel and damaged economies. Here’s the question: what can you do about it? The good news is that service providers aren’t oblivious to
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Marketing Tools That Are Helping SMEs During The Coronavirus Outbreak
Coronavirus has had a severe impact on the financial position of many businesses. It is thus very important for businesses to look at where they can decrease unnecessary expenses. One such avenue is discounts offered by tools and software. Here’s a list of marketing tools offering free use, grants or discounts to support businesses during
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Ecommerce is back open for business!
As of the 14th of May 2020, South African online stores and e-retailers can finally resume operations Thursday’s Government Gazette (download a copy here) finally allows South Africans access to ‘unfettered e-commerce’, with some sensible precautions and rules in place. We take a look at what these are, and what this news means for South
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Prospecting Strategies You Need to Acquire New Customers
This blog post comes from the Smart Marketing Podcast. If you would prefer to listen to the episode, find the link here! What is prospecting? Prospecting is the process of building a list of potential customers to communicate with, and then convert into actual customers. It’s the first step in the sales process! You’ll either
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Facebook Announced $100 Million in Grants – Why Your Business Should Apply
Facebook recently announced that it would be offering $100 million dollars to small businesses in countries in which it operates, including South Africa, as part of its efforts to provide aid during the Coronavirus crisis. The money will be distributed in the form of cash grants and ad credits, and Facebook has said that it
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Why Content is Important to Your Business
Written by Leandra Slabbert If you own a business, you’re selling a product or service. Now, whether your business has been around since day dot, or whether it’s in its early years, you’ll know the importance of tapping into the market and taking hold of your target customer. It’s what’s inevitably going to transfer into
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SEO Trends
What to look out for in 2017 Search Engine Optimization (SEO) is technology based, and like technology it constantly evolves. Last year’s trends are like last year’s ex – long forgotten or in serious need of an upgrade. While all online businesses may benefit from SEO, e-commerce sites, such as online retailers, may have the
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Ruby Digital Given Beta Version to Test New AdWords Feature
We all know that Google doesn’t sleep. Chances are that if you’ve thought of a bright new idea for Search, Google already thought of it a year ago and its developers have almost completed the project. Hence it came as no surprise to us when Google handed us a beta version of a new feature
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SEO: Let’s start at the very beginning
SEO: Let’s start at the very beginning SEO marketing is a curious thing. You can’t touch it or see it. When it’s executed well it reaps great rewards, when it’s executed poorly, you aren’t even award that it exists. So what is this elusive thing? What are its origins and is it as important as
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