Gain deeper insights into your lead generation efforts, optimise Google Ads phone call tracking, and enhance PPC campaigns with customised call tracking software that measures every conversation and maximises your ROI.
Call tracking provides critical insights into your PPC campaigns, Google Ads, and lead generation strategies, helping you measure the true impact of your marketing.
Call tracking is key to understanding the true performance of your marketing efforts. It helps you measure, optimise, and drive more qualified leads to your business by identifying the channels and campaigns that generate the most valuable phone calls.
Call tracking provides the missing link in PPC ROI measurement, showing precisely which ads drive high-value phone calls. This insight enables smarter optimisation and ensures your budget is spent on what truly converts.
Focus on the quality of leads, not just the quantity. With data-driven insights, campaigns can be refined to generate higher-quality leads, improving conversion rates and delivering a stronger ROI.
Receive real-time insights into which campaigns are generating leads through phone calls. This allows you to adapt your strategy based on live data and achieve the best results from your marketing spend.
Call tracking delivers a powerful, complete view of your marketing performance. By tracking calls from Google Ads, social media, and organic search, you can measure how your efforts across all channels are working together and identify where to focus your attention for the best results.
By understanding which campaigns are generating leads through phone calls and which are not, wasteful ad spend can be reduced. With call tracking marketing insights, underperforming campaigns can be paused or optimised, allowing more investment in those that bring high-quality calls and leads.
Gain complete visibility into the client journey, from initial interaction to final conversion. Tracking the source of phone calls provides key insights into the various touchpoints of the user's journey and drives enhancements in the client experience across all channels.
Real-time analytics give you a competitive edge by continuously measuring your campaigns’ effectiveness, helping you stay ahead of industry trends and adapt swiftly.
Call tracking offers accurate tracking of local campaigns targets to local businesses. You can optimise your marketing specifically for regional audiences so that your campaigns are reaching the right your ideal audience.
Our expert call tracking solutions integrate seamlessly with your digital marketing strategy, giving you the insights you need to optimise your campaigns and drive measurable results.
Customised solutions to fit your needs. We design a custom call tracking strategy that aligns with your business goals, optimising efforts for measurable outcomes – whether that’s maximising paid media ROI, boosting lead generation, or improving overall marketing efficiency.
Easy integration with your marketing platforms. Our call tracking software is designed to integrate with Google Ads, PPC campaigns, and other marketing tools. We provide a comprehensive setup to ensure accurate call tracking and attribution to the right sources.
Track calls from each campaign. We provide dynamic call tracking phone numbers for each campaign, allowing for accurate measurement of ad performance, landing pages, and keywords. This helps to optimise each call for maximum return.
Our real-time call data and reporting system delivers actionable insights instantly, providing accurate details on the effectiveness of your campaigns. Track calls, duration, sources, and more to make informed decisions and continuously improve performance.
Easily track calls alongside your other campaigns. We integrate call tracking with Google Ads, Facebook Ads, and website analytics, providing a comprehensive view of your marketing efforts and maximising the effectiveness of each channel.
Measure your growth with a call tracking strategy that connects every inbound call to your marketing efforts – giving you the data you need to make confident, high-impact decisions.
Ruby Digital is an established SEO company in South Africa with a proven track record, having achieved success in both the South African search engine optimisation market and other highly competitive markets across more than 15 different countries worldwide. Ruby Digital has been able to take that search engine optimisation knowledge and apply it to the local niches and businesses with outstanding results.
Our call tracking solution is designed to deliver advanced performance for your paid media campaigns – giving you the visibility to connect every click to a call, optimise ad spend, and drive measurable conversions.
We combine real-time tracking, advanced analytics, and strategic insights so that your call tracking system is delivering maximum value to your business and optimising your ROI.
See how we’ve helped businesses turn inbound leads from calls into real growth -track smarter, convert better, and scale faster.
Connect with one of our Growth Experts to see how you can track, measure, and grow your business with our custom call tracking solution.
Call tracking is the process of tracking and measuring inbound calls generated from various marketing channels, such as Google Ads, social media, and your website. It allows you to attribute calls to specific campaigns, keywords, or landing pages, providing insights into which channels are driving qualified leads.
Yes, by providing detailed insights into which ads and keywords are generating phone calls, call tracking helps optimise your PPC campaigns. This allows you to adjust bids, improve ad copy, and allocate your budget more effectively to campaigns that deliver the best results.
Call tracking is beneficial for both B2B and B2C businesses that rely on phone calls as a key conversion point. In the B2B space, industries like professional services, software providers, and lead generation firms can benefit from call tracking to identify high-value prospects and optimise sales funnels. On the B2C side, local businesses such as healthcare clinics, home services (plumbers, electricians), automotive dealerships, and e-commerce brands can leverage call tracking to measure marketing effectiveness and increase client acquisition. This insight enables businesses across sectors to track performance accurately and optimise campaigns for better results
Call tracking can be used with a wide variety of marketing channels, including PPC (Google Ads, Bing Ads), SEO, social media (Facebook, Instagram), email marketing, display ads, TV, radio, and print campaigns. It ensures that every inbound call is attributed to the correct marketing source.
Call tracking enables accurate attribution by assigning unique phone numbers to each marketing effort, allowing you to see exactly which ads, keywords, or campaigns are generating phone calls. This helps you allocate your marketing budget effectively and understand which channels are delivering the best results.
We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.
Check out our Reviews to see what our clients have to say about our services.
© 2025 Copyright. Ruby Search Solutions. All rights reserved.
