Get the insights you need to make smarter business decisions. Whether you run an e–commerce store or a WordPress site, we’ll configure Google Analytics 4 (GA4) to track what matters – so you can optimise with confidence.
A strategic GA4 setup provides your business with actionable data insights, helping you understand user behaviour, optimise performance and drive business growth. Here’s what it does:
Investing in GA4 provides your business with the tools to make informed decisions, optimise marketing efforts, and drive long-term growth. Here’s why it’s essential:
Make informed decisions with reliable data. Optimise campaigns, improve client journeys, and allocate resources more efficiently by using GA4’s accurate, real-time data insights.
Track the effectiveness of your campaigns. Get the best possible return on your marketing investment. GA4 tracks performance across channels, helping you identify the highest-performing strategies and refine your approach.
Stay ahead with the latest tracking tools. GA4 is the new standard for analytics, enabling your business to stay aligned with Google’s evolving ecosystem. It provides flexibility and scalability, future-proofing your analytics and allowing you to adapt as the digital landscape changes.
Outperform competitors with better data insights. Stay ahead of trends, optimise your strategies faster, and capture more market share. Investing in GA4 allows your business to leverage superior data, giving you an edge over competitors who might not be using it.
Enhance your client experience to drive better results. Boost conversions by addressing issues like drop-offs. GA4 tracks how users engage with your website, helping you spot areas for improvement in your client’s journey.
We take a strategic, step-by-step approach to set up and optimise GA4 for your business, ensuring it delivers insights that drive growth. Here’s how we do it:
We start with a clean GA4 setup. We set up your GA4 account from scratch, configuring essential properties, views, and tags, ensuring accurate data collection aligned with your business goals from day one.
Integrate GA4 with your platforms for streamlined data tracking. We manage the technical integration of GA4 with your e-commerce platform or CMS, tracking key actions, such as product views and purchases, on your site.
Customise reports to focus on your KPIs. We create custom reports tailored to your business’s goals, focusing on the metrics that matter most and providing insights to optimise your marketing strategies.
Track the full client journey across devices. We set up effective e-commerce and cross-platform tracking to follow users through the sales funnel across desktop, mobile, and other devices, providing a complete view of their journey.
Regularly fine-tune your GA4 setup for better results. Our team continually monitors and optimises your setup, adjusting tracking parameters, refining reports, and updating goals as your business evolves.
Regular performance reviews and reporting. We provide performance reports that track key metrics and conversion data, offering insights to refine your marketing strategy and improve results. e results.
Let us help you get your Google Analytics setup right from the start, ensuring that you can track, analyse, and optimise your online performance with confidence.
We don’t just set up Google Analytics, we make sure it works for your business. Our team configures your account to collect the right data from the start, aligning tracking with your goals for real-world impact.
With accuracy and clarity at the core of every setup, we help you unlock insights that improve user experience, sharpen your marketing, and drive long-term ROI.
See which businesses we’ve helped turn data into growth.
Fill out our proposal form to explore how we can help set up your Google Analytics and track the metrics that drive real growth.
GA4 (Google Analytics 4) is the latest version of Google Analytics, offering more advanced features and a new data model that better supports modern tracking needs. Unlike Universal Analytics, which focuses on sessions and page views, GA4 focuses on events, making it more flexible for tracking user interactions across platforms. It’s important to switch because Google will phase out Universal Analytics in 2023, and GA4 provides improved cross-platform tracking, better integration with Google Ads, and enhanced user insights.
A GA4 setup includes key steps to ensure your website or app tracks and reports data accurately:
Yes, GA4 offers enhanced e-commerce tracking, providing more granular data on user behaviour, purchases, and interactions.
Ruby Digital will configure custom events and goals in GA4 so you can track key actions like purchases, sign-ups, and form submissions.
Yes! We can integrate GA4 with WordPress and WooCommerce for full tracking coverage.
GA4 offers a more flexible and customizable reporting structure compared to Universal Analytics. It allows you to create event-based reports that focus on specific user interactions, such as button clicks, video plays, or downloads. You can also use advanced features like predictive metrics, which forecast future user behaviour based on historical data, and cross-platform tracking, which provides insights into user journeys across websites, mobile apps, and other platforms. This helps businesses make more informed decisions based on accurate, real-time data.
We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.
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