Bridge the gap between sales qualification and advertising campaigns. RubyLeads© automates the process of tracking leads through the sales pipeline, helping your marketing campaigns target the right people at the right time for maximum impact.
RubyLeads© streamlines the lead qualification process by automatically pushing data from your CRM to your advertising platforms. Here’s how it works:
Align your marketing and sales teams with RubyLeads© to drive high-quality leads and maximise ROI. Here’s why you should invest:
Target high-quality leads for smarter marketing. With RubyLeads©, your marketing team can trust that the leads generated from campaigns are of high quality. By integrating sales qualification into your marketing efforts, you can focus on leads that are likely to convert, ensuring your marketing budget is spent efficient
Drive better results with data-backed insights. RubyLeads© continuously feeds qualified lead data back into your ad campaigns, allowing Google Ads and Meta Ads to adjust targeting and bid strategies in real-time.
Eliminate guesswork and streamline lead flow. RubyLeads© automates the transfer of lead qualification data, reducing human error and manual effort. By providing up-to-date information to your advertising platforms, your ads are always aligned with the best quality leads, resulting in more efficient marketing.
Measure what matters—qualified leads. RubyLeads© tracks ROI based on actual lead quality, not just quantity. By providing clear insights into which campaigns are driving the highest-value leads, it enables you to optimise marketing spend and maximise returns.
Align your teams for better results. By providing both marketing and sales teams with a unified view of lead status, RubyLeads© fosters better collaboration. Shared access to lead data helps teams quickly adjust and optimise campaigns based on real-time performance, leading to faster and more efficient conversions.
Let automation do the heavy lifting. RubyLeads© eliminates the need for manual data entry, reducing the time your team spends on administrative tasks. This allows marketing and sales teams to focus more on nurturing high-quality leads and less on data management.
RubyLeads© connects the sales and marketing process, automating lead flow and keeping your campaigns are always optimised for high-quality lead generation.
Integrate your CRM system for seamless lead flow. We seamlessly integrate RubyLeads© with your CRM system, ensuring that as leads move through the qualification stages, they’re automatically updated in Google Ads and Meta Ads.
Track leads that convert offline. RubyLeads© improves offline conversion tracking by capturing data when a lead qualifies through offline methods, such as phone calls or in-person meetings. This data helps optimise Google Ads and Meta Ads based on real-world conversions.
Keep your data up to date across platforms. With real-time syncing, any updates made by your sales team—whether it’s changing a lead status to MQL or marking a lead as a Sale—are reflected immediately in your advertising platforms.
Focus your advertising on high-value leads. RubyLeads© feeds MQL, SQL, and Sales data directly into your advertising campaigns, allowing Google and Meta to adjust bids and targeting to prioritise high-quality leads, improving the performance of your marketing efforts and focusing investment on the right opportunities.
Let RubyLeads© help you enhance your paid media campaigns by automating the flow of qualified lead data, helping your advertising platforms target the right audience for better conversions and maximised ROI.
As experts in digital marketing, we offer a customised solution with RubyLeads©, connecting your CRM system and advertising platforms to automate lead qualification and improve campaign performance.
Our marketing automation experts integrate RubyLeads© seamlessly with your existing systems, helping you optimise lead generation, track ROI, and make more informed marketing decisions.
See how businesses have used RubyLeads© to optimise their lead generation efforts and achieve higher ROI.
Complete our proposal form to discuss how we can integrate RubyLeads© into your marketing and sales strategy to optimise lead qualification and maximise ROI.
RubyLeads© automates the transfer of lead data from your CRM to advertising platforms like Google Ads and Meta Ads. As leads progress through qualification stages (MQL, SQL, etc.), this information is updated in real-time in your campaigns, ensuring that campaigns are always targeting and optimising for the most relevant leads.
MQL (Marketing Qualified Lead): A lead that meets your target market criteria and has been qualified by the marketing team based on their interest or engagement with your content. These leads are identified as having potential but are not yet ready for direct sales follow-up.
SQL (Sales Qualified Lead): Once an MQL has been evaluated and meets further specific criteria (such as budget, need, or readiness to purchase), it becomes an SQL. This indicates the lead is ready for direct follow-up by your sales team to move toward closing the sale.
See our MQL vs SQL blog for more info.
RubyLeads© automates the lead data flow between your CRM and advertising platforms, eliminating the need for manual data entry. This saves your team time, reduces human error, and keeps campaigns aligned with the latest lead information.
RubyLeads© is customisable to fit your sales process and CRM system. Whether you use Salesforce, HubSpot, Zoho, or another CRM, we customise the integration to facilitate seamless data flow between your CRM and advertising platforms.
RubyLeads© optimises ad targeting by feeding real-time lead qualification data back into your campaigns. This allows your advertising platforms to adjust targeting and bidding strategies, ensuring your ads are shown to high-quality, high-converting leads.
We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.
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