Unlock your brand’s potential with a custom social media strategy. Let your voice be heard and your message stand out in a crowded digital landscape.
A customised social media strategy helps position your brand at the centre of meaningful conversations. It’s about creating real engagement, nurturing relationships, and driving business growth.
A well-developed social media strategy is more than just a marketing tool – it’s about creating long-lasting connections, building trust, and driving measurable growth.
Visibility is key and social media is the key. A strong social media strategy allows your brand to be at the centre of relevant conversations, increasing brand awareness so your audience knows who you are and what you offer.
Engage with the most relevant audience at key moments. Without a strategy, social media can feel like shouting into the void. A targeted approach helps you connect with individuals who are most likely to resonate with your message and engage with your brand.
Maximise your social media ROI by optimising your efforts for better results, such as increased website traffic, more leads, and higher sales. With strategic content, well-planned posting schedules, and focused audience targeting, every action you take drives measurable outcomes.
Create sustainable business growth with a strategy that focuses on long-term success, not just short-term wins. Consistent engagement and optimised content help your brand grow and scale over time, establishing it as a trusted and recognised name in your industry.
Leverage social media for B2B marketing by using it as a platform for networking, building business relationships, and positioning your brand as an industry leader. A strong B2B social media strategy is essential for businesses targeting other businesses.
Achieve significant results with a smaller budget. Social media marketing is one of the most cost-effective ways to build your brand and attract new customers. With a strategically focused approach, you can achieve results without a large marketing budget.
Effective social media isn’t just about attracting new customers; it’s also about nurturing relationships with existing ones. A social media strategy helps build trust and loyalty, creating a community around your brand that keeps customers engaged.
Social media provides valuable data which allows us to stay on top of market trends, so that your brand remains responsive and adaptable.
Our team of social media experts will craft a strategy that positions your brand at the centre of your audience’s social media feed, driving engagement, growing your presence, and ultimately increasing conversions.
Create a strategy aligned with your business goals. We help define your goals, audience and brand voice, using that to create a customised media strategy that speaks to your audience and aligns with your business goals.
Maximise your reach on every platform. Our strategies are geared to optimise your presence on each social media platform, including Facebook, Instagram, LinkedIn, X and more. We don’t take a one-size-fits-all approach. Instead, we analyse your audience's platform preferences and adapt your strategy accordingly.
Consistency is key. The timing and consistency of your posts matter just as much as the content itself. After analysing audience activity patterns on each platform, we optimise posting cadence to maintain consistent visibility, without sacrificing quality or engagement.
Convert followers into advocates. Building a community around your brand requires strategy. We research industry trends and conversations to create a content strategy that sparks engagement, turning your followers into loyal brand advocates through meaningful interactions.
Measure success and optimise performance. We start by setting clear KPI and determinators of success based on your business goals. Our monthly reports track the effectiveness of your social media campaigns against these KPIs.
Let’s create a social media strategy that drives engagement, growth, and conversions for your brand.
Ruby Digital is an established SEO company in South Africa with a proven track record, having achieved success in both the South African search engine optimisation market and other highly competitive markets across more than 15 different countries worldwide. Ruby Digital has been able to take that search engine optimisation knowledge and apply it to the local niches and businesses with outstanding results.
As a social media marketing agency, we combine creative content with data-driven insights to build social media strategies that deliver measurable results and position your brand at the centre of every conversation.
With a focus on optimisation and growth, we build social media campaigns that are always working towards long-term success, helping your business stay relevant and ahead of the competition.
See how we’ve helped businesses like yours boost their social media presence and generate real results.
Complete our proposal form to discuss how we can help create a social media marketing strategy that drives more engagement, leads, and conversions for your business.
A social media strategy is a detailed plan that outlines how your business will use social platforms to achieve specific marketing goals. A well-desined strategy positions your brand at the centre of relevant conversations, drives engagement, and helps build a loyal community. At Ruby Digital, we combine organic and paid strategies to ensure your social media efforts are maximised for growth and conversions.
We start by understanding your business goals, target audience, and brand voice. Our social media marketing strategy is then adjusted to create content that resonates with your audience across the right platforms. We focus on platform optimisation, engagement, and conversion tactics to ensure your brand stands out in a crowded digital landscape.
We use platform-specific strategies to optimise your presence on Facebook, Instagram, LinkedIn, X, and more. By customising our social media platform strategy to the strengths of each platform, we help your brand engage meaningfully with the right users and ensure your message resonates with your target audience.
Yes. At Ruby Digital, we focus on conversions—not just likes and comments. Our strategy integrates both organic and paid tactics to guide users through the buyer’s journey, turning engagement into real business outcomes like sales, lead generation, and website traffic. Every campaign is optimised to deliver measurable ROI.
For B2B businesses, a one-size-fits-all approach to social media won’t work. A personalised strategy helps your brand build relationships with key decision-makers, showcase thought leadership and position your company as a trusted partner. Through a B2B social media strategy, we ensure that your content speaks directly to your audience’s pain points, generating leads and growing your business.
We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.
Check out our Reviews to see what our clients have to say about our services.
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