Place Your Website at the Centre of Great User Experience with Expert UX Audits

Our UX audits provide deep insights into your website design, front-end layout, and user experience, ensuring that your website delivers a seamless, engaging, and conversion-friendly journey for visitors.

What Does a UX Audit Actually Do for Your Business?

A website UX audit evaluates how users interact with your site, identifying where they click, hesitate, or drop off. It highlights usability issues, layout inefficiencies, and performance gaps that may limit conversions or affect search visibility.

Comprehensive UX Analysis

Gain insights into your users’ journey. A UX audit evaluates each stage, from landing pages to checkout, focusing on layout, visual hierarchy, and interaction points to eliminate friction and enhance the path to conversion. 

Front-end Evaluation & Design Assessment

A great-looking design is only as good as its functionality. The website’s front-end interface is evaluated to support user intent, with elements like typography, spacing, and visual consistency refined to help users move forward with confidence. 

Usability & Navigation Review

Simplify the journey by addressing clunky menus and confusing links that cost you conversions. A UX audit highlights areas where users struggle to find information or complete tasks, helping you create a more intuitive structure that enhances engagement. 

Mobile and Cross-device Optimisation

Your UX should work everywhere, not only on desktop. Site performance is reviewed across all devices, ensuring layouts and navigation adapt smoothly to mobile, tablet, and everything in between.

Accessibility & Compliance Checks

To build an inclusive experience, site accessibility is evaluated to serve all users, regardless of ability. This includes checks on contrast, structure, and navigation aids to help build a compliant and welcoming environment.

Conversion Optimisation

Turn visitors into clients by recognising the direct link between UX and conversions. A UX audit reviews how your site presents key actions – from forms to CTAs – and aligns each element with your goals to reduce drop-off at critical points. 

Why Invest in UX Audits for Your Business?

A great website isn’t just about how it looks; it’s about how well it works for your users. A User Experience website audit helps you understand where users lose interest, why they don’t convert, and how to fix it.

1. Improve Usability & Engagement

Make every interaction count by removing friction that drives users away, creating a site that’s easier to use, more engaging to explore, and designed to maintain attention.

2. Increase Conversion Rates & Revenue

Conversions don’t happen by accident. We identify the reasons users don’t act and fix the layout, flow, or content that's stopping them, leading to more leads, more sales, and more growth.

3. Ensure Website Effectiveness Across Devices

We optimise your site for consistency across devices, helping it loads quickly, functions correctly, and converts effectively on every platform, providing a seamless experience from desktop to smartphone.

4. Stay Competitive in the Market

UX is your edge. With competitors optimising for experience and users expecting it, we help your website stand out through an intuitive, seamless design that engages users and encourages repeat visits.

5. Maximise Your SEO Rankings

Search engines reward great experiences. By improving speed, structure, and engagement, we align UX and SEO to help you climb search engine rankings and attract more organic traffic.

6. Reduce Friction & Client Frustration

Frustrated users don’t convert. We identify pain points like blockers and bottlenecks that slow your users down and fix them, reducing frustration and driving more conversions.

7. Future-Proof Your Website

Stay ahead of evolving expectations. As user behaviour evolves, we help you adapt with insights that keep your website aligned with UX best practices and shifting expectations, allowing your site to stay competitive and effective.

8. Ensure Accessibility for All Users

Inclusion is good for business. By designing your website to be accessible to all users, we improve brand perception, reach, and compliance, all while supporting a better experience for everyone.

How Ruby Digital Can Help You with UX Audits

We don’t just highlight areas for improvement – we provide actionable solutions. During a website UX audit, our team thoroughly analyses every aspect of your site and outlines specific steps to improve engagement, conversions, and overall website effectiveness.

In-Depth User Journey Mapping

We help you understand how users interact with your website by analysing the entire user journey, from landing pages to final conversions, identifying areas of confusion, hesitation, or abandonment.

Detailed Usability & Navigation Analysis

Make navigation intuitive and easy by allowing us to evaluate your information structure and site flow, enhancing clarity, speed, and ease of use.

Design & Layout Optimisation

Create a visually engaging and user-friendly design as our team evaluates your website to align it with your brand, refining layout, typography, and structure to create a site that’s both beautiful and effective.

Mobile Experience Evaluation

Ensure your website performs across all devices by letting us evaluate your site’s mobile experience and show you how to optimise speed, layout, and touch interactions.

Conversion Rate Optimisation

Maximise the potential of your website with our UX audits, which focuses on areas where users are most likely to take action (CTAs, forms, product pages) and show you how to boost their performance.

Ready to Optimise Your Website’s User Experience?

Let’s help you make your website work smarter with a comprehensive UX audit that improves site performance, design, and conversion rates.

Why Choose Ruby Digital for UX Audits?

Ruby Digital is an established SEO company in South Africa with a proven track record, having achieved success in both the South African search engine optimisation market and other highly competitive markets across more than 15 different countries worldwide. Ruby Digital has been able to take that search engine optimisation knowledge and apply it to the local niches and businesses with outstanding results.

Expertise in Actionable Insights

Our audits are based on proven UX principles, SEO alignment, and hands-on testingdesigned to improve how your website looks, feels, and performs. 

Proactive Reputation Management

Everything we recommend is backed by data, user behaviour, and results. We don’t just report problems we help you fix them and move forward with purpose. 

Our Proven Success with UX Audits

See how we’ve helped businesses improve their user experience and website performance through in-depth UX audits.

Let’s Start Improving Your Website’s User Experience

Complete our proposal form to discuss how we can improve your website design, layout, and user experience through a comprehensive UX audit.

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FAQ's

What is included in a UX audit?

A UX audit reviews your site’s design, navigation, mobile responsiveness, accessibility, and conversion paths to uncover usability issues and performance blockers. 

By identifying where users drop off or get confused, a website User Experience audit helps improve engagement, boost conversions, and reduce bounce rates. 

We review structure, visual hierarchy, spacing, colour usage, and brand consistency to ensure clarity and usability throughout. 

Absolutely. We assess your mobile UX separately and offer insights to promote fast, smooth mobile performance across devices. 

Most audits take 1–2 weeks, depending on the complexity of your website. We’ll give you a clear timeline upfront.