Don’t let a website migration cost you hard-earned SEO gains. We manage every detail from setup to redirects, so your site stays search-ready, visible, and competitive, even through major changes.
Moving your website is more than just shifting files. It’s a high-stakes transition that, if done wrong, can hurt your search visibility and traffic. Our website migration service focuses on preserving SEO value and minimising disruption.
A poorly managed website migration can cost you visibility, traffic, and conversions. With expert website migration SEO handling, you gain the confidence to migrate without sacrificing search performance.
Protect years of SEO effort with a properly managed website migration SEO service that retains search engine visibility, minimising disruption to rankings and ensuring your audience can still find you online.
Keep users engaged by avoiding frustration from broken links or missing content. A user-focused website migration preserves paths to key content, supporting conversion and retention goals.
Retain authority and backlinks by preserving your domain’s SEO value, including backlinks, metadata, and structured data, through careful planning, reducing the risk of losing the equity you've built over time.
Strengthen technical foundations during migration by refining performance factors like speed, crawlability, and mobile responsiveness, which improve both user experience and SEO stability.
Create space for improvement by streamlining site architecture and removing outdated content during website domain migrations, leaving you better positioned for future optimisation and long-term search performance.
Minimise search-related disruption by considering SEO impact during migration, reducing volatility in traffic and performance metrics, which is crucial for maintaining lead generation, e-commerce sales, and client acquisition momentum.
Avoid costly recovery work by preventing mistakes during migration. A professional website migration service reduces the need for time-consuming fixes after launch, helping you maintain traffic and revenue.
Stay relevant in evolving search ecosystems by using migration as an opportunity to adopt up-to-date SEO practices, like mobile-first indexing, structured data, and clean URL architecture, making your website easier for search engines to understand and rank.
We manage every technical detail from URL mapping to post-launch audits, so your SEO stays protected, and your business keeps growing during migration.
Lay the groundwork for a stable transition with a pre-migration crawl of the existing site and performance benchmarking to identify valuable pages, SEO signals, and structural priorities. A crawl of the staging site is also conducted to assess readiness and identify potential SEO gaps before the migration begins.
Help search engines and users navigate the new site with a detailed redirection plan that maps existing URLs to their new counterparts, maintaining traffic, link authority, and search engine continuity. This also includes identifying pages to be removed or consolidated as part of the transition.
Prepare your site for search-readiness from day one by implementing canonical tags, updated XML sitemaps, structured data, robots.txt configuration, and a custom 404 page, setting the stage for optimal crawling and indexing once live.
Avoid broken links and lost rankings by deploying and testing permanent (301) redirects once the site is launched, ensuring users and search engines are correctly routed to new destinations, minimizing crawl errors and ranking disruption.
Re-establish SEO visibility and monitoring by reconfiguring Google Search Console and applying change-of-address updates, if applicable, to reflect the new domain or site structure. Tracking scripts and tag configurations are also verified to ensure ongoing performance monitoring.
Track the success of your SEO migration through a post-launch site crawl, benchmark comparison, and continuous error monitoring to identify indexing issues, broken links, or performance dips. Internal links are updated as necessary to ensure consistency and improve crawl efficiency.
Let’s take the stress out of SEO migration.
We’ll help transition your website while also protecting the search value you’ve built.
Ruby Digital is an established SEO company in South Africa with a proven track record, having achieved success in both the South African search engine optimisation market and other highly competitive markets across more than 15 different countries worldwide. Ruby Digital has been able to take that search engine optimisation knowledge and apply it to the local niches and businesses with outstanding results.
We specialise in SEO migrations, and have handled website migrations across WordPress, eCommerce, and custom CMS platforms.
Our team uses a tested process that aims to preserve – and sometimes improve – SEO performance during complex changes.
Every step we take is backed by data and best practices. From website domain migrations to full-scale replatforming, we focus on protecting your search visibility and enhancing your digital presence.
See how we’ve helped businesses like yours preserve their SEO value and rankings during website migrations, ensuring seamless transitions and continued online success.
Complete our proposal form and we’ll walk you through the best migration plan to protect your search rankings and support long-term success.
Our service includes SEO audits, redirect mapping, technical configuration, metadata preservation, post-launch monitoring, and more.
We use a comprehensive migration checklist and implement all necessary technical elements – like 301 redirects, canonical tags, and structured data – to keep your site SEO-optimised throughout.
We map each old URL to its corresponding new page using 301 permanent redirects. This ensures search engines and users land on the right pages while preserving your link equity.
There is always some level of risk, but our process is built to reduce this as much as possible and even identify areas for SEO improvement.
It depends on the size and complexity of the website, but we typically plan, execute, and monitor the migration over 2–6 weeks to ensure thoroughness and accuracy.
We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.
Check out our Reviews to see what our clients have to say about our services.
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