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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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What is EEAT in SEO and Why Does It Matter?

By Justin Lester

It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
Full Story
11 minutes to read

On-Page Content Hierarchy

By Justin Lester

Learn how to expertly order your content to maximize user experience and conversions while decreasing your bounce rate at the same time.
Full Story
11 minutes to read

TF-IDF SEO – everything you need to know

By Justin Lester

Heard of TF-IDF but not really sure what it means, or whether it can actually help your site rank better? Discover everything you need right here!
Full Story
11 minutes to read

How to Use Instagram EFFECTIVELY in Your Marketing Campaigns

By Justin Lester

If there’s ever been a time for you to use Instagram for marketing your business, it’s now. South Africa, along with the rest of the world, is facing an unprecedented change like never before.
Full Story
4 minutes to read

Stay Innovative – 5 Different Ways to Use Video for Effective Marketing

By Justin Lester

TV advertisements are in the past and known as the traditional way of promoting your brand. Since more people are using the internet to watch videos online it’s become a new and innovative way of advertising. 
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4 minutes to read

8 Tools That Should Be Part of Your Marketing Campaign

By Justin Lester

The marketing industry is always changing due to the increase in technology. Therefore companies should adjust their marketing strategies so they can keep up with the trends and developments in the industry. 
Full Story
3 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: Unit F10, Centurion Business Park, Democracy Way, Cape Town, 7441
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency.

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Growing Businesses Since 2011.

Throughout South Africa and Beyond.

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