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Evaluating Your Website for SEO and PPC Readiness

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.

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The Importance of Link Building in Your Marketing Strategy

By Justin Lester

When it comes to ranking well on Google, two things make a huge difference: content and backlinks. In fact, these are considered the top two factors for securing a spot with your target keywords.
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5 minutes to read

Building a Winning Customer-Centric Marketing Strategy

By Justin Lester

A customer-centric strategy is all about focusing on your customers’ needs in every part of your marketing. It’s a shift from traditional marketing that often centres on the product, to a strategy where the customer is the main focus. 
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6 minutes to read

Top 5 Tips for Building High Performance Websites

By Justin Lester

Building a website is a lot like creating a virtual storefront - it's where your audience first interacts with your brand online.
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6 minutes to read

How to Balance Performance and Aesthetics in Web Design 

By Justin Lester

In terms of web design, it's important to balance two key things: how your website looks (aesthetics) and how well it works (performance). A website can look beautiful, but that doesn't always mean it will work well. Similarly, a website that's very basic in design isn't always a sign of great performance.
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6 minutes to read

Unlocking the Power of Performance-Driven Social Media Marketing 

By Justin Lester

In social media marketing, instant gratification often takes the spotlight. At Ruby Digital, we believe a deeper, more sustainable connection is found not in the spotlight but in the wings, patiently awaiting its cue.  
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6 minutes to read

The Soft Recession – What You Need to Know

By Justin Lester

Whether you're a business owner or simply keeping an ear to the global economic pulse, the term 'soft recession' has probably popped up on your radar lately. But what is a recession, specifically a soft one, and why should it matter to you? 
Full Story
7 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: Unit F10, Centurion Business Park, Democracy Way, Cape Town, 7441
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency.

Check out our Google My Business Reviews to see what our clients have to say about our services.

Growing Businesses Since 2011.

Throughout South Africa and Beyond.

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Free State

Gauteng

KwaZulu-Natal

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