8 Tools That Should Be Part of Your Marketing Campaign

While there are some golden rules when it comes to doing SEO for any website, hotels are a little different. That’s because instead of selling just the service you offer, (i.e. accommodation) you’re also selling an entire destination. The most obvious impact of this on how you tackle SEO is what keywords you’re going to

If you need a product or service that you haven’t used before, the vast majority of us will reach for our phones or laptop and ask Google where we can find it. We glance over the first few entries that get returned, and for the most part, we’ll end up buying one of the first

The possibilities of the internet are truly endless, thus it is no surprise that so many businesses begin online. The modern day ‘yellow pages’ is faster, more efficient, user-friendly and generates higher results than any business directory before, making it almost impossible to create a target audience if you’re not on the internet. Seriously though,

Written by Leandra Slabbert If you own a business, you’re selling a product or service. Now, whether your business has been around since day dot, or whether it’s in its early years, you’ll know the importance of tapping into the market and taking hold of your target customer. It’s what’s inevitably going to transfer into

Our latest addition to the Ruby Digital team, Samantha, put together her thoughts on SEO outreach and what she has learnt over the past couple weeks. Outreach is important for a business as it brings more traffic to the businesses website, generates more sales for the product or service being sold, gives sustainable results and